Founding Go-to-Market, Phota API

photalabs.com • San Jose, CA

9d

About The Position

Phota is building the personalization layer for visual GenAI, focusing on identity preservation for image editing and generation. This role is for a founding Go-to-Market (GTM) lead who will help transform early market interest into a repeatable, high-leverage API business. The individual will collaborate directly with the founders to identify key markets, secure design partners and customers, define packaging and pricing strategies, develop a developer-focused approach, and establish a scalable GTM engine from initial demand.

Requirements

• Experience in API, developer tools, AI infrastructure, cloud, creative tooling, or applied AI products.
• Understand how technical teams evaluate APIs: quality, latency, cost, reliability, docs, integration effort, and business impact.
• Technical enough to discuss model workflows, inference, APIs, fine-tuning, base models, evals, and production constraints.
• Comfortable with ambiguity, fast cycles, high standards, and direct founder collaboration.
• Ability to move between outbound, sales, partnerships, product marketing, customer success, and strategy without needing a rigid playbook.

Nice To Haves

• Experience in AI infrastructure, developer platforms, API sales, model platforms, cloud infrastructure, or technical partnerships.
• Experience selling to or partnering with startups, developers, product teams, or technical founders.
• Track record of turning early customer conversations into revenue, references, product direction, or ecosystem momentum.
• Bonus: experience with ecosystems like fal, Replicate, Hugging Face, Modal, RunPod, Together, Fireworks, DigitalOcean, AWS, or similar platforms.
• Bonus: experience with developer relations, product-led growth, marketplace partnerships, or founder-led sales.

Responsibilities

• Own early GTM for Phota API across developers, AI startups, creative platforms, avatar/video companies, and visual AI products.
• Identify high-value verticals where identity preservation is urgent, including AI headshots, avatars, personalized video, marketing assets, product photography, and creative tools.
• Run founder-style outbound: find the right companies, reach technical and business buyers, understand their workflows, and convert interest into customer conversations.
• Lead customer development from first call through technical evaluation, integration, pricing, launch, and expansion.
• Work directly with founders to shape positioning, ICP, pricing, packaging, and partner strategy.
• Build vertical-specific pitches, demo flows, customer case studies, outbound sequences, integration guides, and objection-handling materials.
• Turn early customer wins into repeatable GTM motions and credible market proof.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed