Founding Builder, New Ventures

Apartment List•Remote within the US,

1d•$204,000 - $340,000

About The Position

We need a builder who can do what most people do across an entire team: find a pain point worth solving, size it with data, build the product, and take it to market - with AI as the primary tool at every step. This is a role with the mandate and autonomy of a founding team member, backed by Apartment List's distribution, marketplace data, and profitability. The goal is a new business line that contributes meaningfully to revenue within 12 months - and a playbook that makes the next one faster. You'll report to our Head of Product and work alongside - not inside - our core Product, Design, and Engineering organizations.

Requirements

Product + engineering range: you've operated as a product leader and you ship production software yourself. You can point to real products you built solo or near-solo, the tradeoffs you made, and what happened after launch.
AI-native builder: you build with AI daily - coding agents, evals, AI-powered product experiences. You can demo your workflow and point to shipped output, not slides.
Data self-sufficiency: you write your own SQL, size your own markets, and design your own experiments. You change your mind when the data disagrees with you.
GTM craft: you've owned positioning, pricing, and distribution - and you've closed first customers or distribution partners yourself.
Founder track record: you've taken a product from zero to first revenue and can talk concretely about what worked and what didn't.
Extreme ownership: you ask for context and a goal, not permission and headcount. You treat GTM and analytics as part of your job, not a handoff.

Nice To Haves

Consumer-platform scale experience: shipping at one of the world's largest consumer platforms, where engagement, monetization, and partner ecosystems operated at hundreds of millions of users.
Marketplace or two-sided product exposure: you understand how value flows between two sides of a market and where new revenue hides in that flow.
Business fluency: unit economics and P&L thinking come naturally; formal business training is a plus.

Responsibilities

Find the Opportunity: Live in the data: interview renters and partners, mine support tickets and search queries, and query the warehouse yourself to size pain points and revenue pools. Build the opportunity map - 3–5 sized candidate business lines, backed by data and ranked by revenue potential, strategic fit, and speed to validation. Kill weak ideas in writing and commit to strong ones with conviction.
Build the Product: Ship v1s yourself using AI-native development workflows - coding agents, automated testing, rapid iteration across the full stack. Move from prototype to production: instrument everything from day one, ship behind flags, iterate from live usage. Leverage the Apartment List platform where it accelerates you; make the explicit case to diverge where it doesn't. Give feedback on our build processes and AI tooling - you're the guinea pig for what AI-assisted development looks like at scale, and what you learn should make the broader engineering org faster.
Craft the Go-to-Market: Own positioning, pricing, and the path to first revenue. Design distribution through our existing surface area - millions of renter sessions, established partner relationships - as well as new channels. Build the funnel, measure it honestly, and iterate until the unit economics work.
Deliver Business Outcomes: Own a revenue target, not a feature roadmap. Report progress in business terms: users, conversion, revenue, margin. Make the scale/staff/kill decision with data, and propose the operating model for what comes next. Document the playbook so the next venture starts faster - and mentor others across Product and Engineering on how to build with AI effectively.