Foodservice Marketing Manager
About The Position
The Foodservice Marketing Manager is responsible for driving profitable growth through the development and execution of strategic marketing initiatives, commercialization plans, and customer-focused growth strategies. This role serves as the foodservice marketing subject matter expert, translating market insights, customer needs, culinary trends, and business objectives into actionable plans that strengthen the brand’s competitive position and create long-term customer value. This role requires a balance of strategic thinking and hands-on execution, with responsibility for shaping category growth, supporting key customer relationships, developing future marketing talent, and elevating the company presence within the Foodservice industry.
Requirements
- 5+ years of progressive marketing experience with increasing strategic responsibility.
- Bachelor’s degree in marketing, or a related field.
- Demonstrated success developing growth strategies within Consumer-Packaged Goods, Foodservice or food manufacturing.
- Experience leading product commercialization and integrated marketing initiatives.
- Strong understanding of Foodservice distribution, operators, chain accounts, menu development and customer marketing.
- Experience managing cross-functional projects and influencing senior stakeholders.
- Exceptional communication, presentation, strategic thinking, and project management skills.
Responsibilities
- Develop and execute the annual Foodservice marketing strategy aligned with company growth objectives.
- Identify market trends, customer needs, competitive activity and growth opportunities that drive long-term business performance.
- Translate operator, distributor, chain account, and customer insights into actionable marketing and growth strategies.
- Define category growth plans, product positioning and value propositions across Foodservice channels.
- Partner with Sales leadership to identify customer growth opportunities and support strategic account planning.
- Own the Foodservice product portfolio strategy throughout the product lifecycle.
- Lead cross-functional commercialization efforts from concept through launch.
- Partner with Culinary, R&D, Regulatory, Operations, and Supply Chain to prioritize and execute innovation initiatives.
- Develop product positioning, launch strategies, customer communications and marketing programs.
- Evaluate portfolio performance and recommend optimization, expansion or rationalization opportunities.
- Develop integrated go-to-market strategies that support operators, distributors, chain accounts and sales teams.
- Create customer-focused marketing programs and sales enablement tools that strengthen selling effectiveness.
- Lead Key Food Service Trade Show initiatives including planning, execution and cross-functional management.
- Strengthen the Foodservice brand presence through consistent messaging, thought leadership, partnerships and industry visibility.
- Collaborate with Corporate Brand, Shopper Marketing and Digital Marketing teams to ensure alignment across marketing initiatives.
- Establish KPIs and measure the effectiveness of marketing programs, commercialization efforts, and business initiatives.
- Serve as the primary marketing leader for the Foodservice business across the organization.
- Partner closely with Sales, Culinary, R&D, Trade & Insights, Operations, Regulatory and Finance to align priorities and drive execution.
- Coach and develop team members while building scalable processes that support growth, collaboration and continuous improvement.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
