Financial Wellness Associate

KeyBank•Brighton, MI
•Onsite

About The Position

The Financial Wellness Associate (FWA) is a hybrid branch role supporting clients and branch performance. The associate spends approximately 70% of their time on client servicing and transaction support and 30% engaging clients in deeper conversations to identify needs and provide guidance and financial-wellness solutions, in person and through proactive calling. The FWA coordinates with branch leadership and teammates to prioritize activities in line with business priorities and client needs. The role provides a strong client experience, processes financial transactions accurately, addresses complex servicing issues, and offers customized financial-wellness recommendations. The associate develops relationships and referral sources, supports client acquisition and relationship growth, maintains current knowledge of products and policies, and follows compliance, audit, security, and cash-balancing procedures. Saturdays may be required as directed by management. The position is office-based and may involve driving to multiple locations in a day.

Requirements

  • High school diploma, GED, or equivalent business experience.
  • Experience developing current and new client relationships, achieving sales goals, and building referral sources through methods such as tele-consulting, outside calling, prospecting, and networking.
  • Cash-handling experience.
  • General understanding of PCs, Windows-based applications, and calculators.
  • Working knowledge of digital technology, including mobile devices, apps, and web-based browsing, and ability to educate clients about Key digital platforms and capabilities.
  • Knowledge of client accounts and banking relationships, with sound judgment in client interactions and transactions.
  • Strong sales and service skills, including presenting products and services and educating clients about access channels such as ATMs, online banking, and telephone banking.
  • Strong work ethic, integrity, and time-management skills.
  • Ability to support clients' financial health through education, planning, and tailored strategies.
  • Knowledge of financial products such as loans, credit cards, and investment options, and ability to recommend suitable products.
  • Ability to build client trust and rapport through personalized interactions and effective communication.
  • Ability to process cash transactions accurately, maintain cash drawer balance, and follow cash-operation security and compliance practices.
  • Strong communication, relationship-management, and trust-building skills.
  • Ability to gain market insight and identify trends to inform financial strategies.
  • Valid driver's license and ability to operate a motor vehicle, if driving to multiple locations is required.
  • Ability to meet the physical demands of the role, including prolonged standing, frequent hand use and forward reaching, occasional bending and lifting, and frequent lifting of 1–10 pounds and occasional lifting of up to 30 pounds.

Nice To Haves

  • Notary license within 180 days.

Responsibilities

  • Provide a positive client experience and engage attentively with clients and teammates.
  • Accurately process financial service transactions and identify opportunities to deepen client relationships.
  • Identify and resolve more complex client servicing issues.
  • Listen for financial-wellness needs and transition clients to appropriate solutions or a Banker when appropriate.
  • Provide customized financial-wellness recommendations and educate clients about financial concepts, products, services, and digital channels.
  • Meet individual activity, behavior, and outcome goals.
  • Participate in and occasionally facilitate morning huddles and end-of-day debriefs.
  • Follow compliance, audit, and security procedures and balance the cash drawer within guidelines.
  • Partner with branch teammates and business partners to support client acquisition and deepen existing relationships; manage internal and external centers of influence.
  • Review product guides, fees, and policies to maintain current knowledge.
  • Work Saturdays as directed by management.
  • Perform other assigned duties and comply with KeyBank policies and the Code of Conduct.
  • Potentially drive to multiple locations in a single day.

Benefits

  • Incentive compensation, which may include production, commission, and/or discretionary incentives.
  • Benefits are available to eligible employees; specific benefits are not listed in the posting.
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service