Financial Content Strategist II - Reseda Group

MSU Federal Credit Union • Remote, MI

3d • Remote

About The Position

The Financial Content Strategist (Reseda Group) is responsible for creating high-quality, compliant, and engaging educational content that helps people better understand financial products and make informed decisions. This role works collaboratively with subject matter experts, Financial Education teams, Product teams, Marketing, and Client Success teams to produce clear, accurate content for web pages, guides, tools, and campaigns focused on banking products and services. As part of the team, this individual will focus on strategically curating ideas, developing and researching content as needed to create educational articles (e.g. mortgages, loans, savings, budgeting) as well as digital content for web, social, and other communication channels. FAQs, glossary content, interactive frameworks (where applicable), short format videos, campaigns, newsletter and other communication areas will also be a focus.

Requirements

• High School Diploma or equivalent required.
• Bachelor’s Degree required; preferred degree in marketing, communications, journalism, education, business, or related major
• 3-5 years of experience in relevant jobs
• Advanced knowledge of financial products and services
• Experience driving content strategy for web or digital experiences
• Ability to analyze content performance metrics and recommend improvements
• Strong understanding of personal finance concepts such as mortgages, loans, interest, budgeting, savings, digital banking, etc.
• Familiarity with credit union and bank product structures and terminology
• Understanding of regulatory considerations for financial content (disclosures, for example)
• Exceptional writing and editing skills with a focus on clarity and accessibility
• Ability to translate complex financial topics into reader-friendly language
• Strong research skills and ability to verify accuracy
• Comfort working with content management systems
• Basic understanding of SEO principles
• Ability to work with style guides and editorial standards
• Strong interpersonal skills
• Ability to work cross-functionally with compliance, product, marketing, and other teams
• Receptive to feedback and interactive editing processes
• Empathy for diverse audiences learning financial topics
• Ability to structure content for clarity, flow, and educational impact
• Attention to accessibility and inclusive language
• Time management and meeting deadlines
• Ability to handle multiple topics simultaneously
• Detail-oriented with strong organizational skills
• Ability to solve problems and handle complex details

Nice To Haves

• Certified Credit Union Financial Counselor (CCUFC) preferred

Responsibilities

• Produce clear, accurate financial education content, and short video clips, under guidance
• Understand products and services offered by credit unions and banks to support the writing and development of content for educational pages, websites, resources, and other communication materials
• Research financial topics and translate complex information into reader-friendly language
• Work closely across teams to review and ensure accuracy and regulatory alignment
• Perform content QA and proofreading tasks to verify effectiveness in conveying the necessary message, ensuring consistent brand tone, quality, and accuracy of information as to content, grammar, spelling, and typographical errors
• Participate in editorial planning and content calendar execution
• Support SEO best practices, keyword integration and readability
• Manage and optimize CMS to ensure efficient content creation, organization, and distribution across channels
• Develop and maintain cooperative working relationships in and outside of department
• Manage several projects concurrently
• Perform other duties and assist other employees, as assigned
• Own the end-to-end writing process for educational content
• Lead topic research, audience analysis and content outlining using new statistics, data, and information to add to existing or create new financial education content
• Draft, revise, and finalize educational content with minimal oversight
• Collaborate cross-functionally with product, marketing, and other divisions to align messages
• Provide guidance on tone, structure, and educational approach for all content developed
• Contribute to content strategy discussions such as topic selections, knowledge gaps, user needs, etc.
• Mentor tier 1 employees and assist with editorial workflows
• Leverage data and analytics to improve content effectiveness
• Work with management to create and implement special projects based on product roadmap
• Proofread documents from others on the team to verify accuracy and effectiveness in conveying the necessary message; correct as to content, grammar, spelling, and typographical errors

Benefits

• 100% Company-Paid Health, Dental, Vision, Life, and Long-Term Disability Premiums
• Up to 26 days of PTO within your first year
• 11 Paid Holidays
• 401(k) with company match
• Up to 12 Weeks of Paid Parental Leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level