Redesign Content Strategist

Ariel Partners • Nyc, NY

22h

About The Position

To ensure that NYC services meet the needs of New Yorkers, NYC Digital Service is requesting a content strategist to assist in the creation of guided digital experiences for nyc.gov. The Content Strategist is a creative professional who will help communicate complex NYC government concepts to a general audience. They have a background in information architecture, website content management, and detailed research and analysis. They are also skilled copywriters with the ability to translate complex topics into plain language. This position will report to the Lead Digital Strategist.

Requirements

• At least 8 years of full-time experience in the role of content strategist, editorial strategist, information architect, or similar
• Strong copywriting skills with a portfolio of past work
• Experience writing to a style guide
• Strong research skills
• Strong interpersonal skills with experience organizing meetings and collaborating with stakeholders
• Project management skills with the ability to self-manage tasks and complete work on a deadline
• Basic Google Analytics skills: Be able to run reports on web traffic to inform content audits.
• Experience using user research to inform decision-making

Nice To Haves

• Bachelor’s degree in relevant fields (e.g., Journalism, Communications, Creative writing, Digital media)
• Experience working in government, higher education, or non-profit organization
• Experience writing in plain language and at a sub-7th grade reading level
• Experience working in a modern content management system
• Experience navigating complex approval workflows and incorporating feedback from legal, policy, and executive stakeholders.
• Background in New York City with understanding of how New Yorkers interact with city government.

Responsibilities

• Create content requirements and outlines for guided experiences across nyc.gov
• Write compelling plain language web copy for guided experiences in compliance with the NYC web content style guide
• Interview subject matter experts from across NYC government to understand complex topics
• Create and audit inventory of existing features and functions
• Understand user behavior based on Google Analytics data
• Conduct research into city laws, policies, and processes
• Deliver high-quality content artifacts on strict deadlines
• Conduct quality assurance and provide critical feedback on other content workstreams
• Identify and track key performance indicators for content deliverables

What This Job Offers

• Job Type: Full-time
• Career Level: Senior