State Field Visual Merchandise Manager - Cotton On USA

Cotton On Group•Los Angeles, CA

12h•Onsite

About The Position

As the State Field Visual Merchandising Manager, you will lead the execution of the visual strategy across your State(s), ensuring a consistent and strong brand presence that engages and inspires our edit customer. You will lead Area Visual Merchandisers to execute and implement visual initiatives that amplify customer experiences and drive commercial success. By strengthening brand DNA and creating impactful visual storytelling, you will deliver engaging shopping experiences that connect with our customers across all locations. Through strategic direction, coaching, and collaboration, you will empower Area Visual Merchandisers to confidently and consistently deliver visual excellence, creating a high-performance culture of visual impact, commercial focus, and leadership in visual presentation.

Requirements

Proven experience leading multi-site visual merchandising teams, preferably at a state level.
Strong knowledge of brand VM principles, store presentation, and customer engagement strategies.
Experience in managing store environments, ensuring consistency in execution while meeting operational requirements.
Ability to interpret sales data, customer insights, and business performance metrics to inform VM strategies.
Proven ability to oversee and execute large-scale VM directives, ensuring timely and effective implementation.
Strong ability to collaborate with cross-functional teams.
Experience coaching and developing teams to drive executional excellence and commercial performance.
Ability to work in a fast-paced retail environment, responding to business needs while maintaining high VM standards.

Responsibilities

Implement the country strategy across the state to ensure seamless execution of brand initiatives, ensuring seasonal big ideas are brought to life in stores.
Drive the execution of impactful storytelling techniques that engage customers and create a seamless customer journey.
Work closely with the Regional Visual Manager to continuously refine and enhance VM execution, ensuring stores remain fresh, relevant, and commercially driven.
Analyse sales data and customer insights to inform and adjust VM strategies that build the customer basket and drive ATV and multi.
Champion the presentation of newness, ensuring key seasonal product stories and big ideas are amplified across all stores.
Oversee the execution of shops and key outfit placements to maximise sight-lines, customer engagement, and product discovery.
Work cross-functionally with merch teams to ensure product availability aligns with VM priorities and drives commercial success.
Ensure VM execution reflects creative elements that enhance the in-store experience and reinforce brand identity.
Ensure all stores maintain a strong and consistent representation of Brand DNA and identity, reinforcing key visual merchandising principles.
Ensure that shops connect, creating a cohesive and visually engaging customer experience across all store locations.
Monitor competitor activity and industry trends, identifying opportunities to enhance brand positioning and in-store experience.
Ensure all visual merchandising meet safety standards, reducing risk and maintaining compliance in all stores.
Implement efficient VM processes that enhance store operations and drive executional consistency across all locations.
Ensure VM materials and fixtures are used effectively, balancing creative execution with operational practicality.
Partner with cross-functional teams to align VM strategies with commercial objectives, ensuring strong financial and operational outcomes.
Lead, coach, and develop a team of Area Visual Merchandisers, providing clear direction, training, and support to enhance their impact and execution.
Conduct regular store visits to assess execution, provide hands-on coaching, and ensure consistent adherence to brand VM principles.
Identify and grow talent within the VM team, ensuring a strong pipeline of future visual merchandising leaders.
Set clear performance expectations, drive accountability, and provide feedback to continuously amplify VM standards.
Create a motivating, inclusive, values-driven work environment where teams feel engaged, valued, and empowered aligned to Our Way.
Establish a strong visual merchandising culture within the state, driving execution and commercial thinking among VM teams.
Encourage collaboration and knowledge sharing across teams to enhance VM execution and best practices.
Inspire and motivate teams to take ownership of VM execution and drive excellence in every store.
Provide strong development opportunities through new experiences that create a sense of belonging and career growth.