About The Position

The Field Sales Representative (FSR) is the face of the brand in-market. You’ll be responsible for driving availability, visibility, and execution across large format, small format, and national chain accounts. This role is highly autonomous and field-based, spending the majority of time building relationships, executing merchandising standards, and growing a retail presence. You’ll work closely with your Program Manager, store decision-makers, and distribution partners to ensure program objectives are consistently met—and exceeded.

Requirements

  • Prior experience in CPG, beverage, or field sales preferred
  • Self-starter who thrives in an independent, results-driven role
  • Strong organization, planning, and time management skills
  • Confident, engaging communicator with store managers and consumers
  • Comfortable working in a fast-paced, evolving environment
  • Energetic, proactive, and solution-oriented
  • Must live in-market and have strong geographic knowledge
  • Valid driver’s license, reliable vehicle, and ability to clear an MVR
  • Comfortable working flexible hours, including occasional weekends
  • Ability to stand, walk, and move throughout stores for extended periods
  • Ability to lift up to 25 lbs. repeatedly
  • Comfortable working in environments such as cold vaults, storage rooms, and varied retail conditions

Responsibilities

  • Build and maintain strong relationships with store-level decision-makers and distribution partners
  • Ensure product is on-shelf, properly signed, and placed for maximum visibility
  • Negotiate, build, and maintain incremental displays and secondary placements
  • Execute merchandising standards, POS placement, and shelf rotation to ensure freshness
  • Identify opportunities to expand displays, points of interruption, and share of visual inventory
  • Support and execute sampling initiatives to drive trial and sales velocity
  • Service an assigned route averaging eight (8) accounts per day (market-dependent)
  • Log visits, photos, and KPIs using CRM tools (REPSLY)
  • Provide consistent feedback from the field to the Program Manager and stakeholders
  • Submit expense reports accurately and on time using Concur
  • Participate in regular check-ins and program meetings

Benefits

  • Bonus Opportunity: 10% annually
  • Auto Allowance: $600 monthly
  • Communication Allowance: $150 monthly
  • Wellness Benefit: $50 monthly
  • Innovative Work Environment & Culture
  • Unlimited Paid Time Off
  • Growth Opportunities
  • Comprehensive medical, dental, and vision coverage

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What This Job Offers

Job Type

Full-time

Career Level

Entry Level

Education Level

No Education Listed

Number of Employees

101-250 employees

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