Field Sales Representative - Austin, TX

Blakes Beverage Company•Austin, TX

7d•Onsite

About The Position

THE RISING TIDE LIFTS MORE GLASSES. When the apples align, greatness emerges – Introducing Blake’s Beverage Co., a force born from the union of Avid Cider Co., Blake’s Hard Cider, and Austin Eastciders. Our united mission: To reclaim cider’s rightful place as America’s drink. With a passion for bold, fruit-forward flavors, we craft beverages that resonate with a diverse audience. Fresh ingredients, a commitment to craft, and a rich 78-year history of family farming fuel our relentless dedication to the cider cause. With our feet firmly grounded in the soils of MI, TX, OR, and NY, we press on. The Field Sales Representative is the face of our brands in the trade — hunting new accounts, deepening relationships with existing ones, and executing winning programs across on-premise and off-premise retail. Success here is measured in distribution gains, account activations, and consistent achievement of your KPIs. If you’ve built a book of business from scratch, turned a cold account into a brand champion, and thrive on the energy of the field — we want to hear from you.

Requirements

Prior experience in beverage, alcohol, CPG, or distributor/wholesale sales strongly preferred
Demonstrated track record of building distribution and growing volume in a field sales role
Strong relationship-building, negotiation, and selling skills across on-premise and off-premise channels
Self-motivated and disciplined, with the ability to manage an independent field schedule and high call volume
Comfort with sales technology and reporting tools (Karma, Paylocity, CRM, and calendar platforms)
Valid driver’s license, reliable transportation, and a clean driving record
Must be 21 years of age
Field-based role requiring daily travel throughout the assigned coverage area
Occasional weekend and evening work for activations and events
Ability to lift and move cases of product, point-of-sale materials, draft equipment, and tap handles (up to 50 lbs)
Ability to stand, walk, and travel between accounts for extended periods

Responsibilities

Call on assigned accounts while actively targeting non-buys and new accounts within your coverage area
Gain draft and package effective points of distribution across both on and off-premise channels
Sell in displays, on-premise specials, and events
Average a minimum of 10 calls per day, 50 per week, and 200 per month (or as directed by your Region Director)
Balance hunting new accounts with farming and strengthening existing relationships
Sell in and conduct a minimum of 4 on/off-premise activations per month (averaging 1 per week, 12 per quarter)
Execute activations including happy hours, pint nights, tap takeovers, staff training, demos and samplings, venue events, sponsorship events, and festivals
Request, confirm, and execute a minimum of one ride-with per month with your assigned distributor(s)
Prepare for and attend monthly distributor meetings where applicable
Report distributor out-of-stocks, issues, challenges, and opportunities to your Region Director
Attend wholesaler Monthly and Quarterly Business Reviews (QBRs) as directed
Track all market visits through Karma; every account visit must be logged
Submit a weekly recap and plan of action to your Region Director, captured through Karma account logs
Review KPIs and develop a work plan for the upcoming week, submitted to your Region Director for review and collaboration
Submit weekly expense reports through Paylocity
Update the team calendar with major market activities, events, and scheduled travel
Participate in all scheduled team calls and meetings
Meet KPI quotas and track progress against assigned targets
Execute a minimum of one team-selling day per month with your Region Director
Complete required training and develop and maintain an individual learning plan with your Region Director
Participate in quarterly business reviews of wholesaler and internal brand performance to set the upcoming quarter’s focus
Complete an annual performance review