Field Sales Rep, NY Capital District Recreational Cannabis

Lazarus Naturals•New York, NY

4d•Remote

About The Position

Etz Hayim Holdings owns and operates the brands Cycling Frog and Lazarus Naturals, with a vertically integrated business model that spans farming, extraction, processing, packaging, and warehousing. Lazarus Naturals focuses on providing safe and accessible CBD products, offering a 60% Assistance Program to specific groups. Cycling Frog aims to normalize casual use THC products by offering convenient, affordable, and fun THC beverages at a price comparable to beer or soda. This role is a full-time, remote position with a preference for candidates in Albany, NY, responsible for identifying new sales opportunities, building client relationships, and driving revenue for Cycling Frog's product lines within the recreational cannabis dispensary market.

Requirements

Proven experience in sales, lead generation, and account management
Strong networking and relationship-building skills with the ability to identify new opportunities
Knowledge of market research, sales strategies, and customer engagement techniques
Proficiency in communication, both written and verbal, as well as presentation delivery
Time management and organizational skills for independently managing tasks and meeting deadlines
Proficiency in VIP-CRM tools and sales software
Must have independent transportation

Nice To Haves

Familiarity with digital marketing concepts
Experience in the cannabis or beverage industry
Passion for innovative products
Bachelor’s degree in Business, Marketing, or a related field

Responsibilities

Promoting Cycling Frog’s product lines
Working closely with the marketing and product teams
Delivering proof of concept
Inspiring others to follow
Directly selling into 100+ dispensaries
Analyzing market trends
Developing account strategies
Working closely with cross-functional teams to ensure alignment on company objectives
Growing the Cycling Frog edible and beverage portfolio within the dispensary marketplace to maximize points of distribution (POD’s) and feature/display opportunities
Responsible for sell-in, order placement, stock management and display management of Cycling Frog in your 100+ dispensary book of accounts
Develop and manage all dispensary bottom-up sales forecasting that will feed the KPI deliverables
Work with our distributor (beverage) and fulfillment (edibles) on all levels to understand the market and identify areas for growth in the recreational cannabis dispensaries
In partnership with Sales leadership and Brand teams, develop market-specific marketing and promotional plans to drive growth, brand adoption and cater to the specific intricacies of your local markets
Lead all local dispensary chain sales account sell-in, strategic and tactical planning to drive performance in chains we have placement, and gain new placements
Identify major non-buy accounts and develop strategic and tactical plans to gain distribution and volume within target groups, including calling on those accounts directly
Visit 40-50 accounts per week - 150 accounts per month
Building out proof of concept and reporting in-store brand presentation and metrics with VIP/Karma, & Distru/Headset/Bridge Nexus
Educate and promote Cycling Frog products in dispensaries, so that budtenders and staff members have the appropriate brand knowledge to encourage and prioritize our brand vs the competition
Conduct in store and event samplings to build brand awareness and trial
Responsible for coordinating in-store sampling events with your designated accounts
Work within VIP/Karma, & Distru/Headset/Bridge Nexus to communicate opportunities

Benefits

Comprehensive benefits (medical, vision, and dental insurance, FSA/HSA for eligible plans, life insurance, EAP, and more)
Five weeks PTO & three paid holidays per year
Employee discount program
Fully stocked kitchen for on-site roles
401(k) plan

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