About The Position

Etz Hayim owns and operates the brands Cycling Frog and Lazarus Naturals, with a vertically integrated business model that spans farming, extraction, processing, packaging, and warehousing. Lazarus Naturals focuses on providing accessible CBD products through a significant assistance program. Cycling Frog aims to normalize casual use THC products by offering convenient, affordable, and fun THC beverages at a price comparable to beer or soda. These low-potency THC products are legal to sell across all 50 states via the internet and in licensed establishments.

Requirements

  • Proven experience in sales, lead generation, and account management
  • Strong networking and relationship-building skills with the ability to identify new opportunities
  • Knowledge of market research, sales strategies, and customer engagement techniques
  • Proficiency in communication, both written and verbal, as well as presentation delivery
  • Time management and organizational skills for independently managing tasks and meeting deadlines
  • Proficiency in VIP-CRM tools and sales software
  • Must have independent transportation

Nice To Haves

  • Familiarity with digital marketing concepts
  • Experience in the cannabis or beverage industry
  • Passion for innovative products
  • Bachelor’s degree in Business, Marketing, or a related field

Responsibilities

  • Identifying and securing new sales opportunities
  • Building relationships with clients
  • Driving revenue through effective sales strategies
  • Promoting Cycling Frog’s product lines
  • Working closely with the marketing and product teams
  • Delivering proof of concept
  • Inspiring others to follow
  • Directly selling into 100+ dispensaries
  • Analyzing market trends
  • Developing account strategies
  • Working closely with cross-functional teams to ensure alignment on company objectives
  • Exceeding monthly and quarterly KPI's
  • Adopting daily, weekly, & monthly cadences managing the overall selling process
  • Growing the Cycling Frog edible and beverage portfolio within the dispensary marketplace to maximize points of distribution (POD’s) and feature/display opportunities
  • Responsible for sell-in, order placement, stock management and display management of Cycling Frog in your 100+ dispensary book of accounts
  • Develop and manage all dispensary bottom-up sales forecasting that will feed the KPI deliverables
  • Work with distributor (beverage) and fulfillment (edibles) on all levels to understand the market and identify areas for growth in recreational cannabis dispensaries
  • Develop market-specific marketing and promotional plans to drive growth, brand adoption and cater to the specific intricacies of local markets
  • Lead all local dispensary chain sales account sell-in, strategic and tactical planning to drive performance in chains with placement and gain new placements
  • Identify major non-buy accounts and develop strategic and tactical plans to gain distribution and volume within target groups, including calling on those accounts directly
  • Visit 40-50 accounts per week - 150 accounts per month
  • Building out proof of concept and reporting in-store brand presentation and metrics with VIP/Karma, & Distru/Headset/Bridge Nexus
  • Educate and promote Cycling Frog products in dispensaries, so that budtenders and staff members have the appropriate brand knowledge to encourage and prioritize our brand vs the competition
  • Conduct in store and event samplings to build brand awareness and trial
  • Coordinating in-store sampling events with designated accounts
  • Work within VIP/Karma, & Distru/Headset/Bridge Nexus to communicate opportunities

Benefits

  • Comprehensive benefits (medical, vision, and dental insurance, FSA/HSA for eligible plans, life insurance, EAP, and more)
  • Five weeks PTO & three paid holidays per year
  • Employee discount program
  • Fully stocked kitchen for on-site roles
  • 401(k) plan
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