Field Sales Professional - Columbus, OH

Varsity Brands•Columbus, OH
•Hybrid

About The Position

The Field Sales Professional serves as a consultative sales partner to schools, club/select and travel programs, youth leagues, YMCA organizations, and other community-based athletic programs in an assigned territory. The role manages full-cycle sales, from prospecting and lead generation through account management and post-sale service, while providing support that helps coaches and program leaders simplify operations. Using CRM tools, data insights, territory planning, and in-person engagement, the professional identifies growth opportunities, expands sales across sports within existing accounts, and builds a pipeline of new business. The position is hybrid, combining a home office with work in schools, communities, and event settings. The employee must live in or near the territory and travel locally 2–5 or more days per week; some out-of-area and overnight travel may be expected. Hours vary with customer needs, and evenings and weekends may be required.

Requirements

  • At least 3 years of B2B outside sales experience, preferably in sporting goods, or a coaching/sports-related background.
  • Associate degree or equivalent work experience.
  • Excellent verbal and written communication skills.
  • Strong problem-solving, organizational, multitasking, prioritization, and time-management skills.
  • Ability to work independently and manage tasks and responsibilities with self-direction.
  • Intermediate proficiency in Microsoft Word, Excel, PowerPoint, and CRM software.
  • Ability to maintain a distraction-free home office environment.
  • Must have and maintain a reliable vehicle, valid driver's license, auto insurance, and a satisfactory driving record.
  • Must live in or near the assigned territory and be able to travel locally 2–5 or more days per week.

Nice To Haves

  • Bachelor's degree.
  • B2B outside sales experience in sporting goods.

Responsibilities

  • Provide consultative customer service to coaches throughout the assigned territory.
  • Generate revenue and meet sales and growth targets.
  • Develop and qualify leads through cold calling and lead-generation campaigns.
  • Use the company CRM for prospecting, account management, and activity tracking.
  • Grow sales in existing accounts by serving programs across all sports and levels.
  • Use data-driven business intelligence to identify prospect trends and sales opportunities.
  • Manage an account list and travel to customer locations within the assigned territory.
  • Deliver post-sale service and manage customer relationships.

Benefits

  • Comprehensive health care benefits.
  • HSA employer contribution and FSA opportunities.
  • Wellbeing program.
  • 401(k) plan with company matching.
  • Company-paid life, AD&D, and short-term disability coverage.
  • Generous My Time Off and paid holidays.
  • Varsity Brands Ownership Program.
  • Employee Resource Groups.
  • Access to financial coaching and a member-owned credit union.
  • St. Jude partnership and volunteer opportunities.
  • Employee discounts on personal apparel and equipment.
  • Unlimited commission potential from day one.
  • Comprehensive sales training program.
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