Field Sales Professional - New London, CT

Varsity Brands•Hartford, CT
•Hybrid

About The Position

BSN SPORTS, a Varsity Brands Company, is the recognized leader in team athletic gear with over 50 years of experience. We are the largest team sporting goods equipment and apparel distributor in the United States. Our 3,000 employees are dedicated to supporting the Heart of the Game by providing excellent service platforms that save coaches and administrators valuable time, allowing them to focus on impacting young lives. This full-time, hybrid role requires the employee to live and travel 2-5 days per week within the assigned territory. The position operates in a hybrid environment, combining home office work with field-based activities in schools, communities, and at events. The Field Sales Professional will act as a consultative partner to various athletic organizations, driving full-cycle sales from prospecting to account management. Leveraging CRM tools and data insights, the role focuses on identifying growth opportunities, expanding multi-sport penetration, and building a strong sales pipeline through in-person engagement and relationship management.

Requirements

  • Demonstrate a high level of self-direction and autonomy in managing tasks, projects, and responsibilities.
  • Excellent problem-solving, organizational, and multi-tasking skills.
  • Excellent verbal and written communication abilities.
  • Proficiently prioritize and manage tasks, demonstrating strong time management skills.
  • Intermediate skill in Microsoft Word, Excel, Power Point, and CRM.
  • Cultivate an in-home office environment that is distraction-free.
  • 3+ years' business-to-business (B2B) outside sales experience (preferably in sporting goods) OR coaching/sports-related background.
  • Must have and maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record.

Nice To Haves

  • Bachelor's degree is preferred.

Responsibilities

  • Provide best-in-class, consultative customer service to coaches across an assigned territory.
  • Generate revenue and meet sales/growth targets.
  • Actively develop and qualify leads within respective territory to drive additional sales opportunities through cold-calling and lead generation campaigns.
  • Navigate multiple functions within the company’s CRM, including but not limited to prospecting, account management, and activity tracking.
  • Increase sales in existing accounts by selling to all sports at all levels.
  • Manage your account list and travel on location within your assigned territory.

Benefits

  • Comprehensive Health Care Benefits
  • HSA Employer Contribution/ FSA Opportunities
  • Wellbeing Program
  • 401(k) plan with company matching
  • Company paid Life, AD&D, and Short-Term Disability
  • Generous My Time Off & Paid Holidays
  • Varsity Brands Ownership Program
  • Employee Resource Groups
  • Access to Financial Coaching and member-owned Credit Union
  • St. Jude Partnership & Volunteer Opportunities
  • Employee Perks including discounts on personal apparel and equipment!
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