Field Marketing Specialist

Circle K•Tempe, AZ

About The Position

The Field Marketing Specialist is responsible for supporting the implementation of the Tunnel Wash Business Unit’s Marketing strategy to attain key business objectives. The Field Marketing Specialist will report to the Car Wash Marketing Director of the Tunnel/Car Wash Business Unit, and will work with our Operations Teams and extended Business Units, across the Circle K network, in the development of localized marketing and advertising campaigns to support new site openings, promotions, and overall site exposure. This role will also collaborate and support the development and execution of digital and print signage and other marketing assets and materials.

Requirements

Bachelor’s degree in communications, marketing, or related field preferred. Other combinations of job-related experience and education that meet the requirements may be substituted.
Two or more years of experience working in marketing, merchandising and communication and/or related field required.
Must be proficient in Microsoft Office Suite (Word/Excel/PowerPoint), Canva, Social Media platforms (Facebook, Instagram, and Tik Tok), and be familiar with video editing software.
Must possess well-developed verbal and written communication skills, as well as excellent interpersonal skills.
Proven success record with executing marketing campaigns, marketing communications, and social media.
Excellent project management skills and ability to collaborate with other departments.
Must be well organized and possess ability to handle multiple responsibilities under constant deadlines with a high degree of attention to detail and accuracy.
Track record of collaborating with vendor and agency relationships and/or direct reports.
Customer focus: Identifies and understands customer needs and puts them first in all activities and efforts.
Commercial mindset: Goes the extra mile to drive the commercial success of the company.
Creative thinker who has proficient design and organizational skills
May require up to 20-30% travel.

Nice To Haves

Preferred proficiency with Adobe Creative Suite (Photoshop/InDesign/Illustrator).
Experience preferred with media relations/PR campaigns.
Retail and/or membership experience is preferred.

Responsibilities

Supports strategic decisions from the Tunnel/Car Wash Business Unit, Circle K business partners, as well as at the local site-level.
Ensure marketing strategy and campaigns are communicated to and executed at site level; aligning with site level needs. Including but not limited to digital assets, signage, marketing collateral, media relations, social media marketing, field communications, email marketing, app support, and sponsorships/partnerships.
Plus planning and execution of events such as community engagement, grand openings and site reopenings.
Conducting, summarizing, and presenting local market research
Management of field/internal marketing communications
Providing content for external digital channels when needed locally (web site, social media channels)
Social investment program management
Public relations planning and preparation
Participation in project and team meetings, reporting and data analysis
Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks; or participating in professional societies.
Contributes to team effort by accomplishing determined Financial and Key Result Area targets pursuant to Company Plan guidelines.