Field Marketing Specialist

Driven Brands Inc.•Charlotte, NC

2d•$59,400 - $106,100•Remote

About The Position

The Field Marketing Specialist ensures that Maaco shops deliver on our brand promise while serving as the primary marketing interface for Maaco franchisees. This role is equal parts strategist and operating partner: translating national campaigns into local activations, testing new ideas, and ensuring every shop is converting lead volume into repair orders.

Requirements

Must be able to work in the United States, on an on-going basis, without sponsorship.
5+ years in field, retail, or multi-unit marketing (corporate or franchise experience strongly preferred).
Proven success executing local marketing plans that delivered measurable growth.
Business acumen with budget ownership or P&L exposure a plus.
Strong, collaborative working partner; builds trust with field and cross-functional teams.
Excellent communicator who can make insights actionable for both leadership and shop-level teams.
Self-starter that excels in a performance driven environment, detail-oriented.
Ability to create and deliver presentations to franchisees and senior level management.
Bachelor’s degree required.

Responsibilities

Partner with operations to diagnose barriers and deploy local marketing solutions that lift estimates and repair orders.
Test new tactics and evaluate scalability across the system.
Ensure shops execute against brand standards and promotions to deliver the Maaco customer promise.
Provide actionable insights to marketing leadership, surfacing best practices that influence broader field marketing playbooks.
Hold one-on-one communications with DMAs and franchisees across system to communicate local marketing and media plans.
Leads all FZ to consumer efforts including Call Center, Reputation Management, and Promotions