Field Marketing Specialist

JX Enterprises•Waukesha, WI

1d•Onsite

About The Position

JX is seeking a creative and motivated Field Marketing Specialist to oversee marketing initiatives that connect JX’s brands with customers and employees in the field. This role involves coordinating tradeshows and branch merchandise, crafting copy, managing social media, and ensuring local marketing efforts are cohesive and consistent with JX’s mission. The position combines creative content development with hands-on coordination of events, memberships, and field communications.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field; equivalent experience considered.
At least 3 years of experience in field marketing, communications, or event coordination.
Strong writing, editing, and content-development skills.
Proficiency with social media tools, email marketing platforms, and basic video editing.
Demonstrated ability to manage events, projects, and vendor relationships.
Strong organizational, problem-solving, and communication skills.
Ability to work both independently and collaboratively across departments.

Responsibilities

Manage project lists and the marketing inbox to keep tasks on track.
Coordinate internal postings on the JX Way employee portal and maintain documentation for campaigns and events.
Maintain membership records and coordinate association activities (NADA, MADA, WATDA).
Process marketing purchase orders and maintain accurate records.
Plan and execute tradeshows and field events, handling registration, logistics, and on-site coordination.
Select holiday gifts, manage influencer/PR outreach, and coordinate calendar contests.
Draft posts for JX Way, engage with followers on social platforms, and respond to comments.
Monitor and manage reviews on Glassdoor, Indeed, Google My Business, LinkedIn, Facebook and Instagram.
Produce competitor benchmarking reports and share insights with stakeholders.
Research hashtags, trends, and best practices to improve social media engagement.
Maintain a creative brief template to guide team projects and continuously refine content development processes.
Gather and write copy for anniversaries, advertisements, blogs, email campaigns, and web updates.
Direct and develop email content for campaigns across all brands, including list segmentation.
Create social media captions and develop video scripts.
Coordinate photography and video filming for field events and marketing campaigns.
Maintain organized documentation for all website updates, campaign reports, QA issues, and content logs.
Ensure digital platforms are used effectively and in compliance with branding, licensing, and technical standards.
Provide cross-training and peer support in digital publishing tools and content strategy to strengthen team capability.
Develop digital advertising campaign plans, including budget allocation, messaging strategy and keyword research for SEO/SEM.
Write compelling copy for paid campaigns across Facebook, Instagram, LinkedIn, and Google Ads.
Collaborate with the Senior Digital Marketing Specialist to implement campaigns, ensuring execution aligns with JX branding and performance best practices.
Adapt to the organization's evolving needs and undertake additional responsibilities as required.