Field Marketing Specialist

Cyderes

3d•Remote

About The Position

In this role, you will execute high-impact field marketing programs, partner activations, and premium client experiences that drive pipeline growth and strengthen strategic relationships. You will own the end-to-end coordination of both virtual and in-person programs, including regional events, partner-led initiatives, and executive hospitality experiences such as NFL and MLB suite engagements. You will work closely with sales, partner marketing, and cross-functional teams to deliver seamless, high-quality experiences that support pipeline generation and customer engagement.

Requirements

Bachelor's degree required
2+ years of experience in field marketing, events, or demand generation within a B2B technology environment
Experience building both in-person and virtual events
Hands-on experience with HubSpot and Salesforce
Strong project management experience
Comfortable working with sales, partners, and marketing teams
Professional communication and relationship-building skills
Willingness to travel up to 30%
Experience supporting or implementing client-facing events, hospitality programs, or executive experiences

Responsibilities

Build virtual and in-person field marketing programs, including events, partner activations, and regional campaigns
Collaborate with the Partner Marketing Manager to support co-marketing programs and joint events
Oversee end-to-end event logistics including vendor management, invitations, budget tracking, and execution
Build and launch campaigns in HubSpot and Salesforce, including landing pages, email workflows, and lead tracking
Track, report on program performance, providing relevant insights
Help plan and accomplish company Sales Kickoff and important company events
Communicate field marketing logistics, goals, and outcomes to our teams and collaborators.
Ensure all programs are delivered on time, within budget, and aligned with our goals
Own planning executive hospitality programs, including NFL and MLB suite experiences
Partner with sales and partner marketing to identify target accounts and curate attendee lists
Manage end-to-end logistics including tickets, guest experience, communications, and on-site coordination
Ensure a high-touch, premium experience that strengthens relationships and guides pipeline opportunities
Track engagement and follow-up to measure the impact on pipeline and customer growth
Report to Senior Marketing Leadership