Field Marketing Specialist

Circle K • Columbus, IN

8d • $60,000 - $65,000 • Onsite

About The Position

The Field Marketing Specialist will oversee and support strategic decisions from the National and local level, ensuring the sales plan and signage are executed at site level and align with site-specific needs. This role assists in scaling to common sign types and supports National and local levels with planning and coordination of all printed and digital sign programming. The specialist will ensure the operation of digital assets in stores and on forecourts, manage local media relations (reactive), and plan and implement local public relations campaigns (grand openings, post-renovation campaigns). Additionally, they will execute localized Social Media marketing campaigns, assist in managing the business unit marketing/advertising budget, conduct, summarize, and present local market research, and manage internal communications content. The role also involves providing content for external digital channels when needed locally (website, social media channels), managing the social investment program, participating in the communications network and weekly communications reporting, and performing media monitoring. Continuous professional development is expected through educational workshops, professional publications, networking, and society participation. The role contributes to team efforts by achieving financial and Key Result Area targets per Company Plan guidelines.

Requirements

• Two or more years of experience working in marketing, merchandising and communication and/or related field required.
• Must be proficient in Microsoft Office Suite (Word/Excel/PowerPoint).
• Must possess well-developed verbal and written communication skills, as well as excellent interpersonal skills.
• Proven success record with media relations/PR campaigns.
• Excellent project management skills and ability to collaborate with other departments.
• Must be well organized and possess ability to handle multiple responsibilities under constant deadlines with a high degree of attention to detail and accuracy.
• Track record of managing third-party relationships and/or direct reports.
• Customer focus: Identifies and understands customer needs and puts them first in all activities and efforts.
• Commercial mindset: Goes the extra mile to drive the commercial success of the company.
• Creative thinker who has proficient design and organizational skills

Nice To Haves

• Bachelor’s degree in communications, marketing, or related field preferred.
• Proficiency in Adobe Creative Suite (Photoshop/InDesign/Illustrator) preferred.
• Retail experience is preferred.

Responsibilities

• Oversees and supports strategic decisions from the National and local level.
• Ensures the sales plan and signage are executed at site level, aligning with site level needs.
• Assists in scaling to common sign types.
• Assists National and local levels with planning and coordination of all printed and digital sign programming.
• Ensures operation of digital assets in stores and on forecourts.
• Manages local media relations (reactive).
• Plans and implements local public relations campaigns (grand openings, post renovation campaigns).
• Executes localized Social Media marketing campaigns.
• Assists in managing the business unit marketing / advertising budget.
• Conducts, summarizes, and presents local market research.
• Manages internal communications content.
• Provides content for external digital channels when needed locally (web site, social media channels).
• Manages social investment program.
• Participates in communications network / weekly communications reporting.
• Performs media monitoring.
• Maintains professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks; or participating in professional societies.
• Contributes to team effort by accomplishing determined Financial and Key Result Area targets pursuant to Company Plan guidelines.

Benefits

• Circle K is an Equal Opportunity Employer.
• The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws.
• Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company.
• Please inform the Company’s Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.
• Click below to review information about our company's use of the federal E-Verify program to check work eligibility: In English In Spanish

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree