Field Marketing Specialist

TEKsystems•Spring, TX

5d•$20 - $26•Remote

About The Position

The Field Marketing Specialist supports Field Marketing Managers (FMMs) who own strategy while the specialist owns execution. This role involves coordinating and executing various marketing programs and events, including trade shows, conferences, webinars, and customer events. The specialist will manage event logistics, materials, and lead management processes, while collaborating closely with sales teams and internal stakeholders. This is an entry-level position with a focus on hands-on execution and contributing to lead generation efforts.

Requirements

Manage multiple Field Marketing Managers
Support numerous events simultaneously.
Track receipts.
Manage event logistics.
Maintain version control on invitations and revisions.
Keep registration and event data organized.
Handle competing priorities effectively.
Manipulate data via Excel
Use features such as Pivot tables, VLOOKUPs, HLOOKUPs, Fuzzy matching/lookups.
Ability to compare large data sets.
Experience identifying prospects vs. customers from event attendee lists.
Ability to analyze and clean marketing/event data.
Managing logistics.
Supporting events.
Working with deadlines.
Coordinating stakeholders.
Handling execution details.

Nice To Haves

Copilot/AI Experience.
Simple graphic design via Adobe Creative Suite.
Genuinely interested in field marketing as a career.
Ability to manage multiple projects and priorities in a fast-paced environment.
Self-starter who can work independently while collaborating effectively with others.
Bachelor's degree in Marketing, Communications, Business, or related field preferred.

Responsibilities

Event coordination and execution.
Supporting SLED (State, Local, Education, K-12, Higher Education) marketing programs.
Coordinating trade shows, conferences, webinars, lunch-and-learns, and customer events.
Ordering and shipping event materials and swag.
Managing venue logistics and payments.
Coordinating with sellers and internal teams.
Creating event invitations within HPE branding guidelines.
Pulling and distributing registration reports.
Capturing, organizing, and uploading event leads.
Supporting post-event lead management activities.
Managing multiple events simultaneously across several regions.
Regular collaboration with sales reps and Field Marketing Managers.
Participation in seller cadence calls.
Understanding seller challenges and priorities.
Supporting lead generation and lead follow-up processes.
Eventually contributing marketing ideas and recommendations.