Field Marketing Specialist - Moncton NB

Circle K•Moncton, NB

2d•Onsite

About The Position

The Field Marketing Specialist will oversee and support strategic decisions from the National and Regional level, as well as local. This role ensures the sales plan and signage are executed at site level, aligning with site-level needs. The specialist will assist the organization with scaling to common sign types and aid National and Regional levels with planning and coordination of all printed and digital sign programming. Responsibilities include ensuring the operation of digital assists in stores and on forecourts, managing local media relations (reactive), planning and implementing local public relations campaigns (grand openings, post renovation campaigns), and handling localized social media marketing campaign needs. The role also involves managing the business unit marketing/advertising budget, conducting, summarizing, and presenting local market research, managing internal communications content, providing content for external digital channels when needed locally (website, social media channels), managing the social investment program, and crisis communication planning and preparation. The specialist will participate in the communications network, provide weekly communications reporting, and conduct media monitoring. Maintaining professional and technical knowledge through workshops, publications, and professional societies is also key. The role contributes to team effort by accomplishing determined Financial and Key Result Area targets pursuant to Company Plan guidelines.

Requirements

Two or more years of experience working in marketing, merchandising and communication and/or related field required.
Must be proficient in Microsoft Office Suite (Word/Excel/PowerPoint) and Adobe Creative Suite (Photoshop/InDesign/Illustrator)
Must possess well-developed verbal and written communication skills, as well as excellent interpersonal skills.
Proven success record with media relations/PR campaigns
Must possess well-developed verbal and written communication skills, as well as excellent interpersonal skills.
Excellent project management skills and ability to collaborate with other departments.
Must be well organized and possess ability to handle multiple responsibilities under constant deadlines with a high degree of attention to detail and accuracy.
Track record of managing third-party relationships and/or direct reports.
Customer focus: Identifies and understands customer needs and puts them first in all activities and efforts.
Commercial mindset: Goes the extra mile to drive the commercial success of the company.
Creative thinker who has proficient design and organizational skills

Nice To Haves

Bachelor’s degree in communications, marketing, or related field preferred.
Other combinations of job-related experience and education that meet the requirements may be substituted.
Retail experience is preferred.

Responsibilities

Oversees and supports strategic decisions from the National and Regional level, as well as local.
Ensure the sales plan and signage is executed at site level; aligning with site level needs.
Assist our organization with scaling to common sign types.
Assist National and Regional levels with planning and coordination of all printed and digital sign programming.
Ensures operation of digital assists in stores and on forecourts
Local Media relations (reactive)
Planning and implementing local public relations campaigns (grand openings, post renovation campaigns)
Localized Social Media marketing campaign needs.
Managing the business unit marketing / advertising budget
Conducting, summarizing, and presenting local market research
Management of internal communications content
Providing content for external digital channels when needed locally (web site, social media channels)
Social investment program management
Crisis communication planning and preparation
Participation in communications network / weekly communications reporting
Media Monitoring
Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks; or participating in professional societies.
Contributes to team effort by accomplishing determined Financial and Key Result Area targets pursuant to Company Plan guidelines.