Field Marketing Specialist - Westport, CT
About The Position
Coldwell Banker Realty, the #1 residential real estate brokerage in America for over 24 years, is seeking an enthusiastic and strategic Field Marketing Specialist. This role will support local real estate agents by helping them grow their business using Coldwell Banker’s industry-leading programs and technology. The specialist will protect the brand, make agents appear and perform as the best in the market, and showcase the company’s unique value proposition for agents (the “Core 4”). The position is in-office 5 days a week and requires travel to different offices regularly. The company values diversity and seeks candidates with different perspectives and backgrounds, offering a diverse and inclusive environment for those who want to pursue curiosity, produce excellent work, and tackle new challenges daily.
Requirements
- 2+ years in marketing, a creative agency, or communications.
- Comfortable with Microsoft Office, and quick to pick up new platforms and tools.
- Working knowledge of paid social campaign basics.
- Strong presentation, writing, and public speaking skills.
- A track record of managing multiple priorities and deadlines.
Nice To Haves
- Field marketing experience is a strong plus.
- Real estate industry experience preferred.
- Ability to make agents with different tech comfort levels feel the material was built for them.
- Think like a marketer and a project manager.
- Comfortable being the face of marketing across multiple offices.
Responsibilities
- Partner with branch managers and leadership to identify agents needing strategic marketing support.
- Run one-on-one and small group sessions to develop agents' personal marketing strategy, including content, brand, and positioning.
- Translate corporate marketing initiatives into practical, easy-to-understand guidance for agents, regardless of their tech comfort level.
- Conduct digital scorecard reviews (social presence, online reputation, testimonials) and create action plans based on findings.
- Help agents build a social media strategy, including organic content, paid social, Reels, and review/testimonial promotion.
- Collaborate with the creative team on local recruiting campaigns.
- Support office and market-level campaigns such as awards recognition, agent spotlights, community events, and press features.
- Assist office staff with onboarding newly affiliated real estate agents and setting them up for success.
- Build and manage a monthly calendar of in-person and virtual workshops and trainings on topics like social media, AI tools, lead generation, and personal branding.
- Present at office meetings and regional trainings.
- Build personalized recruiting presentations for VIP prospective agents and present them with the branch manager.
- Support office staff and recruiters with candidate outreach and welcome communications.
- Communicate regularly with the Field Marketing Manager and local leadership regarding wins, roadblocks, and regional priorities.
- Stay current on Fair Housing language, MLS rules, state/local Realtor association requirements, and Coldwell Banker brand identity standards.
- Manage multiple offices and competing deadlines.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
