Field Marketing Specialist

Plasmidsaurus•San Francisco, CA

3d•$100,000 - $130,000•Hybrid

About The Position

Plasmidsaurus is on a mission to accelerate new cures and promote a healthier planet by unlocking a new level of productivity for scientists. Our sequencing services are used daily by thousands of innovators, including Nobel laureates, Fortune 100 pharma, and over 70,000 scientists. We began by revolutionizing plasmid sequencing, making it exponentially cheaper and faster, with innovative sequencing technologies and a global network of laboratories that turn samples into answers in hours, not weeks. Now we are expanding that same disruptive model across all of genomics. With the launch of our new RNA-seq service, we are taking a bold step toward our vision to sequence everything, providing scientists everywhere with faster, simpler, and more affordable access to the data that powers discovery. Every team member at Plasmidsaurus plays a crucial role in driving the future of biotech research. Together, we are building the world’s most efficient sequencing engine that operates overnight, scales globally, and helps scientists make breakthroughs faster than ever before. Reporting to the Senior Manager of Merch, Events, and Brand Experience, you'll scale the in-person presence that puts our sequencing services directly in front of the scientists who use them every day. You'll own execution across our field marketing calendar, including major scientific conferences, sales account-based events, and a new North American roadshow program, turning each one into an on-brand touchpoint that builds pipeline and deepens trust with our scientific community. This is a hands-on role for someone who's as comfortable packing a booth crate and running a load-in as they are building a run-of-show or briefing a booth team. We build our own booths and don't rely on external events agencies. Within your first year, you'll run a major conference on your own and build programs that don't exist yet. Based in South San Francisco, 3 days a week in the office.

Requirements

3–5 years in field marketing, event marketing, or trade show and conference coordination
Startup or scale-up experience strongly preferred; life science, genomics, or biotech background a plus
Conference booth experience end to end preferred; retail pop-ups or brand activations also count
Experience with field programs beyond the show floor (roadshows, user meetings, regional sales events) a plus
End-to-end event logistics: shipping, show-site services, general contractors, AV, catering, and venue sourcing
Budget tracking and vendor management, including contracts
Lead capture, scoring, and handoff with Sales using Salesforce and HubSpot; Popl and Luma a plus
Run-of-show, staffing schedules, and booth-team briefings
Proficiency in Google Workspace
Comfortable with hands-on booth builds with no install crew, including lifting 15+ lb boxes
Experience working with large teams and senior leadership

Responsibilities

Plan and execute our tradeshow calendar of major scientific conferences and society meetings, such as ASHG, AACR, PAG, and ASM
Design and build our booths, from layout to on-site setup
Own booth logistics, shipping, signage, staffing schedules, and lead capture across single-booth, double-booth, and international formats
Brief and direct booth teams of about 10, including scientists and executives, on messaging, demos, and goals
Coordinate show organizers, general contractors, AV, and catering directly, on time and on budget
Serve as event project manager before each show, coordinating across Marketing, Sales, Product, R&D, and leadership
Take conferences on your own when the calendar overlaps
Develop, plan, and execute field marketing programs: sales account-based events, roadshows, and regional user meetings
Design and build a North American roadshow program from scratch
Take sales-led events beyond today's playbook, raising the brand bar at each one
Coordinate logistics from venue sourcing through teardown
Align events with Sales account priorities and pipeline goals, and own lead handoff and follow-up
Build a multi-channel outreach and promotional plan for each event
Work with the social media team on event content, including attendee sharing
Own budgets, vendor and venue coordination, contracts, timelines, and shipping
Track leads, cost per lead, and attendee feedback, and use them to improve future events
Help build and maintain the field marketing calendar and budget tracker, flagging risks early
Work with Brand and Design so booths, signage, and collateral reflect our brand and voice
Travel to events, including evenings and weekends around show dates, to lead setup, staffing, and teardown