Field Marketing Specialist - Westport, CT
About The Position
Coldwell Banker Realty is seeking an enthusiastic and strategic Field Marketing Specialist to support local real estate agents in building their business using Coldwell Banker’s industry-leading programs and technology products. This role is crucial for protecting the brand image and showcasing the company’s unique value proposition for agents. The position is based in the office five days a week, with regular travel to different offices in the area. The company values diversity and inclusion, seeking candidates with diverse perspectives and backgrounds for a challenging and rewarding environment.
Requirements
- 2+ years in marketing, a creative agency, or communications.
- Comfortable with Microsoft Office and quick to learn new platforms and tools.
- Working knowledge of paid social campaign basics.
- Strong presentation, writing, and public speaking skills.
- A track record of managing multiple priorities and deadlines.
Nice To Haves
- Field marketing experience is a strong plus.
- Real estate industry experience preferred.
Responsibilities
- Partner with branch managers and leadership to identify agents needing strategic marketing support.
- Run one-on-one and small group sessions to develop agents' personal marketing strategies (content, brand, positioning).
- Translate corporate marketing initiatives into practical guidance for agents.
- Conduct digital scorecard reviews (social presence, online reputation, testimonials) and create action plans.
- Help agents build social media strategies (organic content, paid social, Reels, review/testimonial promotion).
- Collaborate with the creative team on local recruiting campaigns.
- Support office and market-level campaigns (awards recognition, agent spotlights, community events, press features).
- Assist office staff with onboarding new real estate agents.
- Build and manage a monthly calendar of workshops and trainings (in-person and virtual) on topics like social media, AI tools, lead generation, and personal branding.
- Present at office meetings and regional trainings.
- Build personalized recruiting presentations for VIP prospective agents and present alongside the branch manager.
- Support office staff and recruiters with candidate outreach and welcome communications.
- Communicate regularly with Field Marketing Manager and local leadership on progress and priorities.
- Stay current on Fair Housing language, MLS rules, state/local Realtor association requirements, and brand identity standards.
- Manage multiple offices and competing deadlines.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
