Field Marketing Specialist

Epiq•Tampa, FL

About The Position

The Regional Field Marketing Specialist serves as the primary marketing partner for assigned sales teams and business stakeholders, leading the planning, execution, and optimization of regional sales-sponsored events and designated business-sponsored events. This role manages the complete event lifecycle from intake and consultation through post-event reporting and lead follow-up, ensuring programs align with business objectives, support pipeline growth, strengthen client relationships, and deliver a consistent brand experience.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field.
Two to five years of experience in event marketing, field marketing, demand generation, or marketing operations.
Experience managing events from planning through post-event reporting.
Experience working with sales organizations and business stakeholders.
Strong project management and communication skills.
Ability to travel up to 25 percent.

Nice To Haves

Experience in B2B professional services, legal services, or technology organizations.
Experience with onsite, webinars, and virtual events.
Experience supporting regional sales programs and account-based marketing.

Responsibilities

Serve as the primary marketing contact for assigned business, sales teams, and regional stakeholders.
Conduct intake consultations with sales and business stakeholders to identify messaging, audiences, budgets, and deliverables.
Evaluate event requests and provide recommendations on event formats and support strategies.
Translate business requirements into project plans and event workstreams.
Establish timelines, milestones, and stakeholder responsibilities.
Drive accountability for approvals, content submissions, attendee lists, and event deliverables.
Manage multiple events simultaneously across the assigned region(s).
Lead planning meetings and stakeholder status reviews.
Develop and maintain detailed project timelines.
Coordinate internal and external resources to ensure on-time execution.
Identify risks and proactively resolve issues.
Maintain event documentation throughout the project lifecycle.
Manage Salesforce campaigns, registration pages, Engagement Studio programs, and Highspot assets.
Coordinate event communications, attendee management, logistics, onsite support, and follow-up activities.
Partner with initiative marketers and stakeholders on messaging and content alignment.
Coordinate client events, hospitality programs, roundtables, webinars, sponsorships, association events, and business sponsored events.
Coordinate attendee targeting and list management.
Initiate lead qualification processes and follow-up workflows.
Track attendee engagement and campaign performance.
Develop post-event reports, summaries, and recommendations.