Field Marketing Specialist - Schererville, IN

Anywhere•Schererville, IN

44d•$26 - $31•Hybrid

About The Position

Coldwell Banker Realty is seeking an enthusiastic and strategic Field Marketing Specialist to support local real estate agents in growing their businesses using Coldwell Banker’s industry-leading programs and technology. This role is crucial for protecting the company’s brand image and highlighting its unique value proposition for agents, known as the “Core 4.” This is a highly visible, relationship-driven position for an individual who excels at the intersection of marketing, technology, and business strategy. The Field Marketing Specialist will collaborate directly with agents and branch leadership to translate complex marketing tools, platforms, and tech/AI capabilities into simple, actionable strategies to foster agent business growth. The role requires being in the office five days a week in Schererville, IN, with regular weekly travel to offices in New Buffalo, MI, and Bradley, IL.

Requirements

2+ years of experience in marketing, creative agency, or communications.
Proficiency in Microsoft Office and ability to learn new tools quickly.
Familiarity with social media marketing and digital content.
Strong presentation, writing and public-speaking skills.
Ability to effectively prioritize work, consistently meet deadlines and follow-up on open items to ensure a timely and acceptable closure.

Nice To Haves

Strong project management and organizational skills.
Ability to follow direction with solid critical thinking and problem-solving skills.
Ability to communicate effectively and professionally.
Solid understanding of basic design principles and digital marketing best practices.
Prior CRM integration experience.
Experience working effectively within a multi-functional and multi-location environment.
Real estate industry experience a plus.

Responsibilities

Working with branch managers and leadership to identify and prioritize agents who need strategic marketing and brand support.
Consulting with agents on personal marketing strategies, through group and individual sessions, while showcasing our Core 4 (agent production, coaching, culture and helping them build personal wealth).
Helping real estate sales agents create a digital marketing strategy using social media (organic and paid advertising), building an impactful online profile, and promoting their online customer testimonials.
Conducting an annual review of agents’ “digital scorecard” to measure their online presence and identify opportunities for improvement.
Providing issue resolution and one-on-one assistance to agents as needed.
Preparing a monthly calendar of educational and training opportunities and promoting/presenting marketing workshops in-office and online on multiple marketing related topics.
Supporting multiple offices in the region by attending and presenting at group and one-on-one meetings, assisting with awards and recognition initiatives, and representing offices in community outreach and company charitable events.
Reaching out to and assisting office staff with newly affiliated real estate agents in getting onboarded and set up for success.
Preparing personalized recruiting presentations as requested for VIP agents and participating in the presentation with the branch manager.
Attending and participating in regional marketing meetings and/or training sessions.
Communicating regularly with the Field Marketing Manager and local leadership on key initiatives, challenges, and regional activity.
Staying on top of quality issues, rules, industry regulations and protocols related to marketing, such as acceptable Fair Housing language; national, state and local Association of REALTORS® requirements; MLS and all Coldwell Banker identity standards.