Field Marketing Manager

Soapy Joe's Group•Santee, CA

37d•Hybrid

About The Position

Build the Brand. Create Community. Drive Growth. At Soapy Joe's, we're more than a car wash—we're a San Diego success story built on creating fans, supporting our communities, and delivering exceptional customer experiences. Our mission is simple: clean cars, protect the environment, and shine in our communities. We are looking for an energetic, entrepreneurial Field Marketing Manager to help accelerate our growth across San Diego. If you thrive on building relationships, executing high-impact events, creating new business opportunities, and turning ideas into measurable results, this is your opportunity to make a significant impact on a growing organization.

Requirements

5+ years of experience in field marketing, experiential marketing, event management, business development, B2B sales, or a related field.
Proven track record of generating revenue through partnerships, events, sponsorships, sales, or customer acquisition efforts.
Strong project management, communication, and organizational skills.
Ability to work independently while collaborating across multiple teams.
Willingness to work evenings and weekends as needed for events and activations.
Ability to travel throughout San Diego County.

Nice To Haves

Bachelor's degree in Business, Marketing, Communications, or a related field preferred.

Responsibilities

Plan and execute local marketing initiatives that drive traffic, memberships, and brand awareness.
Lead on-site activations, community events, sponsorships, promotions, and customer engagement campaigns.
Represent Soapy Joe's at community events, networking opportunities, and local partnerships.
Own the planning and execution of grand opening campaigns for new locations.
Coordinate vendors, staffing, promotions, budgets, and cross-functional support.
Create memorable experiences that generate excitement, community engagement, and membership growth.
Build and manage strategic relationships with local businesses, schools, nonprofits, sports organizations, and community groups.
Identify opportunities that increase visibility, customer acquisition, and brand recognition.
Develop partnerships that create measurable business impact.
Build and grow Soapy Joe's fleet wash program.
Prospect, qualify, and close new fleet accounts.
Manage customer relationships and grow recurring revenue through B2B sales opportunities.
Develop strategies that increase fleet utilization and long-term account retention.
Manage multiple projects across events, partnerships, marketing activations, and fleet sales.
Establish KPIs, track performance, and provide executive-level reporting.
Identify opportunities for continuous improvement and increased ROI.