Field Marketing Manager

1st Phorm International•Fenton, MO

3d•$70,000 - $80,000•Onsite

About The Position

1st Phorm is a rapidly growing fitness and lifestyle company offering a fast-paced, competitive work environment with unparalleled career growth opportunities. We are more than just a supplement company; we are a movement dedicated to helping real people achieve lasting results and fostering positive behavioral change. Our ethos is about doing your best and doing the right thing, even when it's not the easiest path. This leadership role is responsible for 1st Phorm's national field marketing function, including ownership of the Street Team, the field marketing budget, and the strategy for our presence in grassroots, retail, and event spaces. As the brand aggressively expands across Better For You (BFY) and Phorm Energy, this position offers a clear growth trajectory within the Events & Activations team and significant autonomy to develop and scale new field marketing initiatives. The Field Marketing Manager will lead and scale 1st Phorm's field marketing operations nationwide, ensuring high levels of execution, professionalism, and measurable performance to drive brand growth, retail velocity, and consumer acquisition. This role encompasses street team leadership, budget management, scheduling, grassroots strategy, guerrilla marketing innovation, and field-level ROI tracking, all aligned with broader company growth objectives. It is a role that is both strategic and hands-on.

Requirements

5+ years experience in field marketing, event marketing, or brand activations, including at least 2+ years managing a distributed or multi-market field team
Experience in field marketing or brand activation within CPG, supplements, beverage, or fitness industries strongly preferred with competitor brand experience being a plus
Proven leadership and team management experience, including managing remote or geographically dispersed teams
Strong budgeting and financial oversight skills; experience owning a six-figure+ annual budget preferred
Ability to travel frequently (75%+)
Highly organized and detail-oriented
Creative thinker with execution discipline
Strong communication and presentation skills
Data-driven decision maker
Self-starter with ownership mindset

Nice To Haves

Operates like a business owner
Obsessed with execution quality
Competitive and performance-driven
Creative but structured
Calm under pressure
Solution-oriented
High energy with high standards

Responsibilities

Directly manage the 1st Phorm Street Team
Lead weekly field marketing team meetings
Establish clear performance expectations and KPIs
Conduct ongoing coaching, training, and accountability check-ins
Ensure high-level execution standards across all activations
Maintain strong team morale, communication, and discipline across a distributed, multi-market team
Develop future field leaders and succession planning
Oversee planning and execution of grassroots activations, retail samplings, regional events, trade shows, and guerrilla marketing initiatives
Ensure all activations are on-brand, on-budget, logistically sound, and measurable
Review and approve event briefs, run-of-shows, and staffing plans
Step into key events as on-site lead when required
Own and manage the national field marketing budget
Track spend vs. forecast monthly
Approve field expenses and travel
Identify cost efficiencies without sacrificing impact
Provide budget reporting to Director of Events
Ensure strong ROI alignment across all field initiatives
Ensure adequate staffing for all field events
Prevent schedule conflicts and overextension
Maintain activation coverage across priority markets
Identify and bring new event opportunities to the table
Source grassroots and regional events aligned with fitness, college, motorsports, and first responder communities
Evaluate opportunities based on sampling reach, cost, audience alignment, sampling rights, data capture potential, and retail proximity
Present structured opportunity briefs for leadership approval
Develop and execute creative, high-impact, low-cost guerrilla marketing tactics
Identify unconventional ways to drive product trial, capture emails/SMS, create organic content, and generate local buzz
Pilot new activation concepts and measure results
Continuously test and iterate new in-market growth strategies
Align field efforts with retail growth priorities
Ensure field activations are strategically placed near retail partners
Support velocity-building initiatives (store competitions, samplings, etc.)
Track and report on retail lift tied to activations
Track and report on samples distributed, emails/SMS captured, retail lift (where applicable), cost per activation, cost per lead, impressions & engagement
Deliver concise weekly updates
Participate in bi-monthly performance reviews
Ensure field data is properly documented and measurable
Work closely with the media/creative team, BFY team, Student Marketer program, Legionnaire program, and Operations & Logistics
Ensure brand consistency across all field touchpoints
Provide creative briefs for field assets and signage
Communicate clearly across departments
Represent 1st Phorm with professionalism and integrity
Maintain high appearance and conduct standards for the team
Protect brand image at all events
Lead with intensity, ownership, and accountability