FIELD MARKETING MANAGER - Remote (Dallas, TX - Denver, CO - Atlanta, GA - Nashville, TN)

Slim Chickens•Fayetteville, AR

47d•Remote

About The Position

The Field Marketing Manager helps bring Slim Chickens' vision to life across its restaurants and communities. This hands-on, field-based role, working under the strategic direction of the Director of Marketing Activation, executes national, regional, and local marketing programs across an assigned territory. The manager will collaborate directly with franchisees, restaurant teams, Operations, and community partners to implement marketing initiatives aimed at driving traffic, sales, new guest acquisition, and brand awareness. The role requires maintaining a strong field presence through restaurant visits, franchisee meetings, community engagement, and local events, serving as the day-to-day marketing partner for assigned franchise groups by building trust through communication and understanding their business. The Field Marketing Manager will implement Local Restaurant Marketing programs and traffic-driving tactics, identify and activate grassroots marketing opportunities, and partner with Operations and Franchise Business Partners to ensure successful program execution. Additionally, the role involves monitoring sales, traffic, promotional performance, competitor activity, and market trends, tracking field marketing activity and results, supporting new restaurant openings and market tests, and performing other duties as necessary. The position emphasizes understanding and supporting Slim Chickens' systems principles and objectives, and embodying the company's SLIMS values: Show Up, Lead, Improve, Make It Fun, and Serve.

Requirements

3–5+ years of field marketing, Local Restaurant Marketing, or multi-unit marketing experience; restaurant and/or franchise marketing strongly preferred
Bachelor's degree or equivalent professional experience
Proven ability to take marketing programs from plan to execution across multiple locations or markets
Strong relationship-building and communication skills, with the ability to build trust and gain support from franchisees and cross-functional partners
A hands-on, action-oriented mindset with strong follow-through
Experience with grassroots marketing, community partnerships, sponsorships, and local events
Strong organization and project management skills, with the ability to manage multiple markets and priorities at once
Ability to understand sales, traffic, and promotional performance data and apply insights to local execution
Valid driver's license and reliable transportation

Responsibilities

Maintains a strong field presence through restaurant visits, franchisee meetings, community engagement, and local events across the assigned territory.
Serves as the day-to-day marketing partner for assigned franchise groups, building trust through strong communication, follow-through, and an understanding of their business.
Executes field marketing strategies and priorities established by the Director of Marketing Activation, bringing programs and initiatives to life at the local level.
Implements Local Restaurant Marketing programs and traffic-driving tactics that support sales, new guest acquisition, and brand awareness.
Identifies and activates grassroots marketing opportunities through schools, youth sports, local businesses, community organizations, events, sponsorships, and catering partnerships.
Partners with Operations and Franchise Business Partners to ensure marketing programs are understood, launched on time, and successfully executed in restaurants.
Monitors sales, traffic, promotional performance, competitor activity, and market trends to identify opportunities and share insights with the Director of Marketing Activation.
Tracks field marketing activity, results, and franchisee local investment, providing timely recaps and key learnings.
Supports new restaurant openings, re-images, market tests, and pilot programs through hands-on field execution.
Performs other duties as necessary in support of business objectives.