Field Marketing Manager – Cybersecurity, IAM & B2B SaaS ( Remote ) #ESF7620

ExpertHiring•New York, NY

5d•$150,000 - $180,000•Remote

About The Position

Our Client is the Identity Infrastructure Control Plane, the independent layer that connects what enterprises already own across IAM, PAM, IGA, and SaaS systems. We help security teams see inside applications, govern what actually happens at execution time, and close the gap between identity intent and identity reality. We’re a 70-person seed-stage company moving fast in a $23B market. Our customers include Fortune 500 banks, global retailers, and complex enterprises where identity security is mission critical. We’re hiring our first Field Marketing Manager to own Orchid’s presence in the field. This is a hands-on role for someone who knows how to turn events, executive programs, and regional campaigns into real pipeline. You’ll be the face of Orchid in the field, working closely with sales to open doors and deepen relationships with some of the most security-conscious enterprises in the world. You’ll own the full regional marketing motion: third-party events, Orchid-hosted experiences, account-based field programs, and the local presence that makes the brand real to buyers. This role reports directly to the VP Marketing and sits at the intersection of marketing and sales. Success in this role means the East Coast sales team has a steady flow of engaged prospects, memorable experiences that create preference for Orchid, and field programs that consistently convert to revenue.

Requirements

4–6 years of field marketing or event marketing experience in B2B SaaS, cybersecurity, or enterprise technology
Proven ability to plan and execute a regional event calendar from scratch, managing budget, logistics, and vendor relationships simultaneously
Strong partnership instincts with sales: you understand pipeline, speak the language of revenue, and know how to build trust with field reps
Experience running executive programs and intimate customer experiences, not just booth presence at large trade shows
Hands-on approach to account-based field programs: you’ve tailored marketing activity to specific high-value accounts and can show the impact
Data-driven mindset: you track pipeline contribution and use results to prioritize and improve your program mix
Highly organized with the ability to manage multiple events and programs simultaneously without dropping details
Based on the East Coast with willingness to travel regularly across the region and occasionally nationally

Nice To Haves

Experience in cybersecurity, identity security, IAM, or adjacent enterprise security markets
Familiarity with the enterprise security buyer: CISOs, IAM leads, GRC teams, and how they engage at events
Background at an early-stage startup where you built the field marketing function without an existing playbook
Experience with intent data and ABM platforms such as 6sense or Demandbase
Existing relationships within the East Coast cybersecurity and enterprise IT community

Responsibilities

Plan and execute Orchid’s field events strategy: industry conferences, trade shows, sponsorships, and presence at key cybersecurity and identity security events including RSA, Gartner, regional CISO forums, and more
Design and run Orchid-hosted executive programs: roundtables, dinners, workshops, and bespoke experiences that bring CISOs, IAM leads, and GRC teams into meaningful conversations with Orchid
Build and run account-based field programs in close partnership with regional sales reps, targeting high-priority accounts with tailored, high-touch marketing touchpoints
Own end-to-end event logistics: vendor management, venue sourcing, speaker coordination, booth production, budget tracking, and on-site execution
Drive pre- and post-event engagement by working with demand gen and marketing ops to maximize attendance, follow-up, and pipeline conversion
Track and report on field marketing ROI: pipeline sourced, pipeline influenced, event attendance, and account engagement metrics
Partner with Product Marketing to ensure messaging consistency across all field activities and sales tools used in the region
Collaborate with the broader marketing team on integrated campaign moments that amplify field activity with digital and content programs