Field Marketing Manager, Boeing Digital Services

Boeing•Seattle, WA

9h•Onsite

About The Position

Boeing Digital Services is redefining how airlines operate by leveraging aircraft intelligence for real-time decisions. This role is central to that mission, focusing on market presence and pipeline conversion. The Field Marketing Manager will lead how the company shows up in the market, utilizing industry events, demand generation programs, and digital engagement to connect with customers. The position ensures these efforts align with business priorities, follow best practices, and achieve measurable outcomes. The role involves partnering with events, demand generation, webcast, and product marketing teams, as well as sales and product departments, to transform programs into pipeline and customer engagement. While execution is led by specialized teams, this role defines program strategy and ensures alignment with business priorities and maximum value delivery. Responsibilities span from pre-program strategy to post-program pipeline management, focusing on alignment with business priorities, target accounts, clear messaging, and measurable revenue impact. Additionally, the role includes direct partnership with sales and demand generation teams for account-based marketing programs and oversight of targeted paid and digital programs to drive engagement, leads, and pipeline for key accounts and regions.

Requirements

10+ years’ in B2B marketing, with strong experience in field marketing, ABM, or demand generation
10+ years’ proven ability to drive pipeline from events and integrated marketing programs
10+ years’ experience partnering with regional sales teams to plan and execute account-based programs
10+ years’ experience running or overseeing paid and digital demand generation campaigns
10+ years’ strong working knowledge of Salesforce, including campaign builds, lead management, and reporting dashboards
10+ years’ ability to operate across teams and drive alignment without direct authority
10+ years’ strong analytical mindset with experience tracking performance and translating data into action

Nice To Haves

Experience in aviation, aerospace, or enterprise software
Familiarity with tools such as 6sense and marketing automation platforms
Experience supporting large, complex buying groups
Understanding of lead flow, lead scoring, and working with sales teams to ensure timely follow-up
Strong understanding of how to connect campaigns, events, and pipeline into a single motion

Responsibilities

Define how Boeing Digital Services shows up at industry events to drive pipeline, not just presence
Set clear goals for each event including target accounts, engagements, pipeline contribution, and follow-up
Partner with the events organization to align business objectives, messaging, and audience with event execution
Partner with regional sales leaders, demand generation, and product marketing teams to develop marketing plans aligned to pipeline and revenue goals
Design and execute account-based marketing programs across paid demand generation, email, webcasts, customer events, and tradeshows
Ensure all channels are connected to sales goals and business objectives, with a clear focus on pipeline impact
Build and execute integrated pre-program campaigns that drive awareness, meetings, and engagement with target accounts
Ensure structured follow-up after programs, connecting activity to pipeline creation and progression
Link events, webcasts, and demand generation programs into a single, coordinated motion to extend impact
Define the messages, demos, and customer experiences delivered across events and programs
Ensure the right people are engaged and aligned to clear goals and roles
Train internal teams on how to engage customers, run meetings, and deliver consistent messaging
Partner with webcast and demand generation teams to ensure programs follow best practices and deliver strong customer value
Improve how webcasts are positioned, promoted, and followed up to drive engagement and pipeline contribution
Establish clear KPIs for events and field programs tied to pipeline and revenue
Track performance and provide insights on what is working and where to improve
Bring structure and accountability to how field marketing impact is measured