Field Marketing Manager, West
About The Position
Acrisure is seeking a Field Marketing Manager, North America Retail (NAR) to translate national marketing strategy into effective local activation. This role partners closely with Division Sales Leaders and Advisors to run regional campaigns, customize collateral, plan and execute events, and surface actionable insights from the field. The Manager drives new prospects, cross-sell/upsell opportunities, and client retention by delivering both strategic and hands-on marketing execution , ranging from GTM play activation and localized outreach to event logistics , collateral updates, and RFP coordination. This role ensures Advisors have timely , accurate , and compelling materials and support to win and retain business, while maintaining strong alignment with Marketing, PMM, GTM, and Sales Enablement.
Requirements
- Excels when balancing strategic work with hands-on execution.
- Strong collaborator who quickly builds trust and effective working relationships.
- Comfortable partnering cross-functionally with Sales, PMM, GTM, Sales Enablement, and Creative teams.
- Strong communication and relationship-building skills .
- Highly organized , proactive , and outcomes-driven .
- Bachelor’s degree in Marketing , Business, or a related field .
- 4-7 years of experience in field marketing, B2B regional marketing, or sales support.
Nice To Haves
- Insurance or financial services experience a plus .
- Demonstrated leadership owning marketing initiatives and projects.
Responsibilities
- Regional Activation & GTM Execution : Localize Marketing campaigns, messaging, and collateral for divisional and industry needs. Execute regional campaigns and a ctivate GTM plays that drive new prospects, cross-sell/upsell opportunities, and strengthen retention.
- Advisor Support & Growth Activation : Serve as the day-to-day marketing partner for Sales Leaders and Advisors. Deliver client-ready collateral, templates, and tools that support new business and cross-sell efforts. Drive adoption of GTM plays, assets, and CRM-supported campaigns.
- Content Localization & Asset Support: Customize Marketing collateral for local industry, buyer, and c ompetitive dynamics. Maintain a regionally relevant content library aligned with brand, compliance, and GTM priorities. Collaborate with PMM, GTM, and Creative on new asset needs and real-time improvements.
- Client Outreach & Engagement: Support localized client outreach, including newsletters, events and thought-leadership content . Identify proactive outreach opportunities with sales and service teams to support retention and expansion. Ensure all client communications align with Marketing’s messaging and brand standards.
- Event Planning & Execution : Plan and support execution of regional events, workshops, webinars, and sponsorship activations. Manage logistics including vendors, AV, materials, signage, shipping, and on-site support. Handle pre-event and post-event workflows, including invites, lists, and follow-ups.
- Collateral & Content Production: U pdat e, refine, and format relevant c ollateral such as one-pagers, templates, and outreach assets. Ensure accuracy, consistency, and accessibility of all materials and repository content.
- RFP Coordination & Support : Coordinate and draft RFP responses, working with SMEs to gather accurate inputs . Maintain updated RFP templates, content, and repository materials to support timely submission.
- Reporting & Field Insights : Analyze and report on event performance, campaign results, and asset utilization . Surface actionable insights to Marketing, PMM, GTM, and Sales Enablement to inform future plays.
Benefits
- Comprehensive medical insurance, dental insurance, and vision insurance; life and disability insurance; fertility benefits; wellness resources; and paid sick time.
- Generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription.
- Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; and employee discount programs.
- Paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options; and pet insurance coverage.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
5,001-10,000 employees
