Field Marketing Manager for Garcia Hand Picked - Bay Area
Holistic Industries
•Remote
About The Position
The Field Marketing Manager plays a key role in aligning sales and marketing efforts across the region for Garcia Hand Picked by leading field activation, supporting brand education, and driving in-store success. From pop-ups and store onboarding to budtender engagement and consumer events, this role ensures our brands show up strong where it matters most.
Requirements
- Welcoming and inclusive of others, value individual differences, and love leading a winning team.
- Love building relationships and promoting products.
- Highly organized and detail driven.
- Thrive in collaborative environments with a focus on delivering results.
- Regular travel throughout Northern California required.
Responsibilities
- Drive sell-through through in-store merchandising, budtender training, and consistent field presence.
- Plan and execute vendor days, retail activations, and in-store builds to support priority accounts.
- Track performance (vendor days, visits, in store builds, sales impact) and adjust strategy to maximize results.
- Educate budtenders and sales teams on product benefits, key selling points, to strengthen brand awareness.
- Partner closely with Sales, retail partners, and internal teams to align on priorities and grow account performance.
Benefits
- Competitive base pay
- Medical coverage
- Dental coverage
- Vision coverage
- Team member discount in our stores
- Health Savings Account
- Pet insurance
- 401(K) with a company match
- Company-paid short term disability
- Company-paid long-term disability
- Life insurance
- AD&D insurance
- Mental health services
- Urgent care services
- Referral program
- Generous paid time off (PTO)
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
101-250 employees
