Field Marketing Manager

Natura•Sacramento, CA

1d•Hybrid

About The Position

Natura is seeking a high-level Field Marketing Manager to spearhead retail sales initiatives across California. Based in Sacramento, this role serves as the "Model Lead," setting the standard for field execution locally while overseeing a team of regional Field Marketing Specialists and Brand Ambassadors (BAs) statewide. This is a dual-impact role involving leading by example in the Sacramento territory and managing statewide initiatives as a Project Manager. Responsibilities include ensuring coverage for high-priority activations and managing the strategic schedule for B2B events and trade shows.

Requirements

Bachelor’s degree in Marketing, Communications, or a relevant field.
3+ years of experience in field marketing, trade marketing, or sales operations.
Proven ability to manage a schedule of events.
Proven ability to lead a team through clear communication.
Proven ability in project management.
Brilliant communication skills with a focus on collaborative "back-and-forth" problem solving and team tagging in a digital environment.
Deep knowledge of CRM workflows and project management models.
Ability to travel frequently throughout the state to audit regional teams and lead events.
Ability to stand, walk, and reach regularly.
Ability to manage the physical setup of trade show booths and marketing materials.
Ability to walk, stand for sustained periods, and lift and carry at least 50 pounds.
Ability to use hands, fingers, and arms to grasp, pull, twist, reach, and push as needed to operate basic tools such as wrenches, screwdrivers, torque wrenches, etc.
Ability to push, pull, and stop carts and trolleys.
Ability to see, hear, and communicate basic operational and safety instructions.
May be required to lay on the floor or climb stairs.
May be required to wear hearing, eye, respiratory, hot/cold, or fall protection.
No visa or H-1B sponsorship.

Responsibilities

Oversee regional field specialists to ensure brand consistency and procedural excellence across all California territories.
Identify gaps in coverage and reallocate resources (Specialists/BAs) to meet market demands.
Act as the lead field representative for the Sacramento region, executing high-level activations and budtender trainings that serve as the blueprint for the rest of the state.
Lead the planning and execution of B2B field events and industry trade shows, including preparing comprehensive agendas, organizing logistics, leading staff briefings, and managing post-event ROI analysis.
Partner with the Sales team on quarterly account plans, building deep relationships with key retailers and developing custom marketing "playbooks" to drive sell-through.
Drive the internal feedback loop via the CRM, confirming task acceptance, tagging team members to resolve questions, and maintaining detailed notes on information-heavy projects.
Audit all incomplete tasks and events, overseeing the migration of this data into a new management system.