Field Marketing Manager - 12 Month Contract

Canva • San Francisco, CA

1d • Remote

About The Position

This role is a 12-month engagement, working full-time. As Canva scales, change continues to be part of our DNA. This role is focused on partnering closely with Sales to plan and activate regional Go-To-Market (GTM) plays, bringing campaigns and customer moments to life across the east and central regions. The Field Marketing Manager will design and execute integrated field programs that move target accounts through the funnel, blending in-person experiences, customer stories, virtual touchpoints, and digital amplification. This includes translating global campaigns, customer stories, product priorities, and sales motions into localized, account-relevant strategies for enterprise audiences. The role also involves owning the execution of field experiences such as events, webinars, executive programs, and partner activations, ensuring alignment with broader campaign and pipeline goals. Collaboration with brand, content, customer marketing, product marketing, and lifecycle teams is key to align messaging and extend the reach of field programs. Managing budgets, vendors, and timelines with operational rigor is also a core responsibility, maintaining a high standard for brand experience and execution quality.

Requirements

• Driven pipeline impact through regional or field programs, ideally at a high-growth SaaS or tech company
• Know how to influence pipeline through regional programs and account-based engagement, and have owned that before
• Worked within ABM frameworks for enterprise accounts
• Partner closely with Sales on GTM motions, account strategy, and revenue goals
• Strong project management skills and can hold together a lot of cross-functional moving parts
• Bias for action, curiosity, and a drive to experiment and iterate quickly
• 5 + years of experience in a similar role

Responsibilities

• Partnering closely with Sales to plan and activate regional GTM plays, bringing campaigns and customer moments to life across the east and central regions
• Designing and executing integrated field programs that move target accounts through the funnel, blending in-person experiences, customer stories, virtual touchpoints, and digital amplification
• Translating global campaigns, customer stories, product priorities, and sales motions into localized, account-relevant strategies for enterprise audiences
• Owning the execution of field experiences including events, webinars, executive programs, and partner activations, ensuring they're tightly connected to broader campaign and pipeline goals
• Collaborating with brand, content, customer marketing, product marketing, and lifecycle teams to align messaging and extend the reach of field programs
• Managing budgets, vendors, and timelines with operational rigor, keeping a high bar for brand experience and execution quality

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed