Field Marketing Manager

Intiveo•Vancouver, BC

55d•Hybrid

About The Position

Intiveo is growing and we’re looking for a Field Marketing Manager to own and scale our events-driven pipeline program. We have a strong foundation: an established events calendar, proven SDR and Sales integration, and field marketing that directly contributes to the pipeline. This role is about elevating that program, expanding into new formats including roadshows and community events, and building the strategic and operational systems to scale it further. We’re looking for someone who has done this before, brings a clear point of view on what great field marketing looks like, and is energized by taking something good and making it exceptional. If you are strategic, collaborative, and motivated by programs that directly drive revenue, we would love to hear from you! Intiveo is a leading cloud-based patient engagement platform used by 15,000 practitioners to communicate with over 18 million patients. Our goal is to continuously improve patient care by understanding communication needs, behaviors, and preferences – resulting in successful treatment outcomes.

Requirements

3-6 years in field marketing, event management, or a closely related B2B SaaS marketing role, with demonstrated ownership of an events program
Proven track record of driving pipeline and meetings from field programs; you measure yourself by outcomes, not activities
Experience building or scaling a field marketing function, not just executing within one
Strong collaborator with SDR and Sales teams who understands how the field motion works and how to make marketing programs work for them
Hands-on experience planning and executing trade shows, roadshows, and multi-city events
Proficiency with Salesforce, HubSpot, or equivalent CRM and marketing platforms, with comfort in attribution reporting and pipeline analytics
Excellent project management skills with the ability to run multiple programs simultaneously without dropping details
Experience managing field marketing budgets and reporting on program ROI
Curiosity and enthusiasm for leveraging AI tools to improve marketing productivity, campaign personalization, and reporting workflows

Nice To Haves

Knowledge of the dental or healthcare industry is considered an asset

Responsibilities

Own the annual field marketing calendar, budget, and program roadmap, aligning initiatives to pipeline and revenue targets
Design and execute a multi-format events program spanning trade shows, regional roadshows, community events, and partner activations
Set and own field marketing targets for meetings booked and pipeline generated from events, and report on these weekly and monthly
Own the full event lifecycle from pre-show outreach and audience targeting through on-site execution and structured post-show follow-up, ensuring every event generates pipeline, not just presence
Design integrated event campaigns that connect in-person experiences with digital touchpoints, including email, paid, and social, creating a cohesive experience before, during, and after each event
Serve as the primary field marketing partner to the SDR team and Account Executives, aligning on target accounts, outreach sequencing, and post-event follow-up
Co-develop event-specific call campaigns and outreach sequences with the SDR Lead
Attend and execute at key in-person events across North America, approximately 3 to 4 times per year, working alongside SDRs and AEs on-site
Partner with Revenue Operations to ensure accurate Salesforce attribution, tracking, and reporting on field-sourced pipeline
Lead end-to-end event logistics including vendor management, booth experience, staffing, and budget reconciliation
Own the swag and merchandise program, including sourcing, inventory management, and ensuring the right materials are on hand for every event and activation
Develop roadshow and community event formats from concept through execution, expanding the program beyond trade shows into new channels and audience segments
Manage field marketing budget with discipline, tracking spend against pipeline outcomes