Field Marketing Manager

HUB International•Montreal, QC

34d

About The Position

This position is for a Field Marketing Manager to join the Canada Field Marketing team to drive strategy, development, and execution of innovative campaigns to generate leads, pipeline and ultimately revenue growth in assigned regions. As a member of the Canada Field Marketing team, the Field Marketing Manager will focus on developing and maintaining the relationship with regional sales leaders and represents the “whole of marketing” for assigned regions, supporting the strategy and execution of a coordinated mix of marketing programs to create and accelerate pipeline, increase brand awareness, and lead generation. This position will report to the Team Lead for Canada East Region.

Requirements

Bachelor's degree in marketing, communications, or related area.
Minimum of 5+ years of experience in a corporate or agency environment with involvement in developing and executing marketing strategies with quantifiable KPIs.
A demonstrable understanding of marketing best practices and a proven track record of building and executing multi-channel marketing programs that drive measurable results.
Demonstrated success in managing relationships with senior management on the development of marketing strategies that impact sales and prospecting opportunities.
Highly organized with the ability to juggle competing demands, priorities, and resources.
Thorough proofreading and copywriting skills.
Fluent in French and English – written and speaking with the ability to lead and present in meetings with Quebec stakeholders and leadership.
Strong attention to detail and keen focus on quality.
Naturally collaborative, with a track record of building strong working relationships and driving alignment without formal authority.

Nice To Haves

Experience in a B2B environment is an asset.

Responsibilities

Develop and execute field marketing plan(s) with an effective mix of marketing programs in support of business priorities for assigned regions across digital, events, strategic alliances, demand generation campaigns, and brand awareness.
Act as a strategic business partner to sales leadership and point-of-contact for all things marketing, in partnership with the Canada East Team Lead.
Communicate and educate the sales team regarding new and planned marketing activities including corporate, regional, and local programs to drive engagement.
Deeply understand assigned region(s) business objectives including pipeline/revenue targets and be accountable for marketing's role in reaching those goals.
Drive marketing’s contribution to revenue by aligning marketing initiatives with sales objectives.
Become the go-to expert on assigned regions, developing a deep knowledge of regional market dynamics, competitive landscape, and representing the unique needs of assigned regions within the broader marketing organization.
Drive operational excellence throughout the business, connecting the dots, and making key decisions to help teams execute the marketing strategy.
Plan while prioritizing the customer and region’s needs.
Collaborate effectively with marketing centers of excellence (COEs): Working with the events team, deploy a mix of targeted events to acquire new leads, create and accelerate pipeline and retain customers Working with digital marketing, develop regional paid media strategy to increase brand awareness and lead generation Working with the brand, content, and public relations team to identify Subject Matter Experts from your assigned regions
Mentor junior marketing team members and develop their ability to contribute to field marketing strategies.
Forecast, measure, analyze and report on impact of field marketing programs focusing on the following success metrics: inquiry/response rate, conversion metrics, database growth/health and pipeline acceleration impact.
Monitor market for trends, benchmarks, opportunities, best practices, tools/platforms and actively recommend opportunities to leadership.