Field Marketing Manager

Best Self AestheticsSan Diego, CA
Hybrid

About The Position

The Field Marketing Manager is responsible for driving local demand and in-clinic marketing performance across our California locations. This role ensures that marketing doesn’t stop at strategy — it shows up in clinics, resonates with patients, and converts into real results. You will act as the bridge between central marketing and the clinic floor, partnering closely with Practice Managers and providers to ensure campaigns are understood, executed with excellence, and optimized to drive patient visits and revenue. This is a highly hands-on role. You will spend the majority of your time in clinics and in-market — owning execution, identifying opportunities, and ensuring every initiative translates into measurable impact.

Requirements

  • 4–7+ years in marketing, field marketing, or site management
  • Ability to travel regularly between clinic locations, including driving and occasional extended periods in a vehicle
  • Ability to stand and walk for extended periods while in clinic environments and during events
  • Ability to lift and carry up to 25 pounds (e.g., marketing materials, event supplies, signage)
  • Ability to set up and break down small-scale events or in-clinic activations (tables, displays, promotional materials)
  • Ability to use a computer, tablet, and mobile device for extended periods of time
  • Ability to communicate effectively with team members and patients in a fast-paced, in-person environment
  • Ability to move between multiple clinic areas (treatment rooms, front desk, event spaces) as needed throughout the day

Nice To Haves

  • Multi-location or retail/healthcare experience preferred
  • Aesthetics/wellness experience a plus

Responsibilities

  • Translate central marketing campaigns into actionable plans for each clinic
  • Ensure teams understand offers, messaging, and expectations
  • Drive consistency across locations
  • Ensure all in-clinic materials reflect current campaigns
  • Partner with Marketing Ops/IT
  • Planning and executing in-clinic events (VIP nights, educational events, promotional activations)
  • Building and managing local partnerships (gyms, salons, wellness brands, community organizations)
  • Driving referral and grassroots initiatives that embed LJC in the local market
  • Gather insights from clinics, providers, and patients
  • Surface what’s working and what’s not
  • Partner with Head of Marketing to improve campaigns
  • Coordinate before & afters, testimonials, provider content
  • Ensure quality and brand alignment
  • Maintain content pipeline
  • Ensure clinics are equipped to convert patients
  • Identify breakdowns in experience
  • Partner with Ops + Marketing to fix gaps

Benefits

  • High-value health coverage: We offer multiple plan options, including 100% employer-paid coverage on select plans
  • Investing in your future: 401(k) with company match
  • Flexibility and balance: Paid Time Off plus 8 holidays — and yes, your birthday counts (we’re big on celebrating people)
  • Perks that support you: Employee treatment discounts, training and development opportunities, and a culture that genuinely celebrates wins
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