Field Marketing Manager

Anthropic•San Francisco, CA

2d•$255,000 - $320,000•Hybrid

About The Position

Anthropic is seeking a high-energy, results-driven Field Marketing Manager to own and scale its field marketing strategy across North America. This role will focus on various customer and partner segments, including Startups, Enterprise, and Partners. The Field Marketing Manager will be the driving force behind regional events and programs designed to build pipelines and accelerate revenue through both in-person and virtual experiences. The ideal candidate is a self-starter who thrives in a fast-paced environment, can operate independently, and has a proven track record of building and executing impactful field programs that positively influence sales. Responsibilities include managing the full program lifecycle, from strategy and sales alignment to execution and pipeline attribution.

Requirements

A proven track record of driving pipeline through field programs, with a focus on pipeline and revenue.
A highly self-directed and execution-oriented mindset.
Strong project management skills with the ability to juggle multiple programs, regions, and stakeholders simultaneously.
Deep experience working cross-functionally with sales, BDR, and demand generation teams.
Excellent communication skills, effective in influencing sales leaders and collaborating with marketing peers.
Comfort with the event and marketing tech stack (Salesforce, HubSpot/Marketo, Splash/Eventbrite, 6sense, or similar).

Nice To Haves

7+ years of field marketing or event marketing experience in B2B SaaS.
Experience at a late-stage technology startup or hyper-growth public technology company.
ABM experience and comfort using intent data to drive targeted event and account strategies.
Experience at a high-growth startup or scale-up where speed and resourcefulness are table stakes.
Experience supporting enterprise and strategic sales segments with high-touch, executive-level programs.

Responsibilities

Own the end-to-end strategy, planning, and execution of field events across North America, including executive dinners, roundtables, workshops, regional conferences, and roadshows.
Build and manage a regional field marketing calendar in close coordination with sales leadership and demand generation.
Identify and prioritize markets, accounts, and formats that will have the greatest impact on pipeline and deal acceleration.
Manage sponsorships, venue relationships, speakers, and third-party event investments end to end.
Drive measurable pipeline and revenue impact from every program, owning pipeline targets tied to field marketing in North America.
Develop pre-event, day-of, and post-event engagement strategies to maximize registration-to-attendance conversion and sales follow-up.
Work closely with sales and BDR teams to build targeted invite lists and ensure strong attendance from priority accounts.
Track and report on program ROI, pipeline sourced and influenced, and attendee engagement metrics.
Serve as the primary field marketing point of contact for North America sales leadership, ensuring programs align with territory plans and revenue goals.
Coordinate with demand generation, content, product marketing, and brand teams to create compelling event collateral, messaging, and follow-up assets.
Bring field insights back to the broader marketing team to inform campaign strategy and messaging.
Manage field marketing budgets with a focus on efficiency and measurable outcomes.
Maintain project plans, timelines, vendor relationships, and logistics with high attention to detail.
Build scalable, repeatable playbooks for field programs that can be replicated across regions and segments.