Field Marketing Manager - Leading Beverage Brand - Washington, DC

Greenhouse Agency•Washington, DC

3d•$75,000 - $85,000•Hybrid

About The Position

As a Field Market Manager, you will be a crucial component to growing the brand in your assigned territory. You will lead a Field Marketing Team to execute samplings, events, demos, and retail merchandising identified by yourself, the Regional Marketing Manager, and the Account Director. While this position is based out of your assigned territory, you are expected to travel outside of it on occasion, depending on business needs.

Requirements

3+ years of experience in Field Marketing.
Proven experience in managing teams.
Must be available to work varied days and hours (potentially nights and weekends).
Must be able to operate a motor vehicle and be insurable under our company’s policy.
Strong understanding of our brand(s) visual and content aesthetics, audience, voice, and tone.
Proficiency in Microsoft Word, Excel, and Outlook.
Ability to thrive in a dynamic, fast-paced environment under tight deadlines.
Excellent problem-solving, initiative, and adaptability skills.
Strong organizational and communication skills (written and verbal).
Demonstrated success in executing logistical details, including best practices, customer and employee needs, and short and long-term strategic plans.
Valid Driver's License, current vehicle liability insurance, and a driving record within Company’s MVR policy guidelines.
Ability to carry 50 lbs+ and meet physical demands of the job.

Responsibilities

Develop strategic partnerships to reach consumers and create authentic connections with the brand.
Support beverage distribution partners and sales teams by building brand awareness and executing local market plans.
Identify and propose strategic initiatives and event participation to the RMM based on an understanding of local market trends.
Guide the strategy, planning, scheduling, and execution of events, occasion sampling, demos, seeding, and sales support activities.
Act as the spokesperson for the brand with high energy and strong people skills at events.
Ensure execution of all branding, display, product integration, and activation elements at events.
Occasionally participate in Distributor Sales Meetings and market blitz/crew drive activities in your territory, and potentially other markets.
Collaborate with brand Social Media Managers and Community Engagement Reps to plan and execute engaging social media content (photos, videos, written copy) for local and global platforms (Instagram, Facebook, Twitter).
Identify and work with local influencers to expand brand reach.
Act as a cross-functional liaison for in-market activations with the Social Media Team, providing real-time engagement and storytelling opportunities through strong and reliable communication.
Recruit, train, and lead a Field Marketing Team, including Team Lead and JBC staff.
Administer day-to-day operations, including team scheduling, inventory management, customer surveys, goal tracking, and expense management.
Oversee accurate reporting in the CRM tool (Repsly).
Manage and track budget, including corporate credit card usage and expenses.
Manage inventory of marketing materials, including shipping and storage.
Operate and maintain company vehicles, ensuring scheduled maintenance and reporting damages or incidents immediately.
Maintain product training goals and certifications.
Monitor, measure, and report on your team’s effectiveness, including monthly recaps.