Field Marketing Manager

Runlayer • New York, NY

31d • Remote

About The Position

Runlayer is seeking a Field Marketing Manager to lead the execution of trade shows and regional events. This role involves owning each program from inception to completion, including planning, vendor negotiations, promotions, onsite execution, and post-event reporting. The Field Marketing Manager will collaborate closely with the Go-To-Market (GTM) organization to bring programs to life and will be responsible for precise execution and performance analysis of each program. Runlayer is a platform for MCPs, Skills, and Agents, focused on providing security, governance, and observability for enterprises adopting AI. The company has raised $42M, including a recent $30M Series A, and is trusted by companies like Gusto and Instacart.

Requirements

• 4 to 6 years of experience in B2B field marketing or event marketing, ideally at an enterprise technology or SaaS company.
• A proven track record owning trade shows and third-party sponsorship relationships end to end, including negotiating packages and managing renewals.
• Obsessive about the details: nothing ships half-finished, no loose end goes untracked, and mistakes don't repeat.
• Comfortable executing against a calendar and budget set by your manager, using good judgment to solve problems in the moment and flagging trade-offs before they become risks.
• Highly organized and deadline-driven, able to juggle multiple concurrent programs and events across a region without letting quality slip.
• A strong collaborator who can work effectively across teams, align stakeholders around shared goals, and keep every program moving from planning through follow-up.
• Data-driven: comfortable tracking pipeline and sponsorship impact and reporting results to leadership.
• Willing to travel up to 40% during peak event season.

Nice To Haves

• Experience in a hybrid or fast-growing startup marketing team where standards are high and support is lean.
• Familiarity with the developer tools, infrastructure, or AI/agent tooling space.
• Direct experience negotiating sponsorship contracts with major industry conferences.

Responsibilities

• Own execution of trade shows and regional programs end to end, from planning and negotiation through contracting, promotion, activation, and post-event reporting.
• Own on-site logistics and execution for tradeshows, conferences, and small format events, ensuring high-touch, on-brand delivery for customers, prospects, and partners.
• Partner with Sales and Demand Generation to align target account lists for each program and convert event and sponsorship engagement into qualified pipeline.
• Evaluate and prioritize third-party sponsorship opportunities based on audience fit, brand visibility, and pipeline potential.
• Collaborate with Product Marketing to align messaging and enablement across programs.
• Manage individual program and sponsorship budgets within the overall plan.
• Track and report on performance for each program, including pipeline influenced, cost-per-lead, attendee quality, and sponsorship ROI, and share recommendations.
• Cultivate relationships with sponsoring partners and event organizers, and surface new opportunities and competitor/industry intel.
• Keep manager and cross-functional stakeholders aligned on the status, risks, and results of every program.

Benefits

• Competitive salary and equity
• Paid time off (paid vacation, paid sick leave, and paid parental leave)
• Professional development budget for conferences, courses, and certifications in AI, enterprise software, and customer success.
• Top-tier equipment (choice of laptop and accessories)
• Comprehensive health, dental, and vision coverage
• Customer interaction opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed