Field Marketing Manager (m/f/d) – North America
About The Position
xSuite is growing its North America presence and is looking for a hands-on Field Marketing Manager to own end-to-end event and community marketing for the region. You'll drive our webinar and event calendar from first concept to post-event follow-up, be the face of xSuite within the industry communities and partner ecosystems that matter to our SAP-focused buyers, and act as the connective tissue between global HQ marketing and local execution in North America. You'll join a young, dynamic team — both the Global Marketing team and a US team built around a driven BDR, strong AEs, and seasoned GTM leadership.
Requirements
- Experience working hand-in-hand with software sales teams, with a strong understanding of pipeline generation, lead conversion, and sales enablement.
- Proven experience organizing B2B events and webinars end-to-end (not just supporting them).
- Working knowledge of HubSpot for lead management, campaign tracking, and reporting.
- Experience managing relationships with industry communities, associations, or external partner/stakeholder networks.
- Comfort engaging directly with customers and turning those relationships into case studies and proof points.
- Comfort operating as a bridge between global and local teams, translating central strategy into regional action.
- A growth mindset: comfortable in a scaling organization, willing to build processes where none exist yet.
- Hands-on mentality: equally comfortable planning a strategy and stuffing swag bags.
Responsibilities
- Plan, produce, and run the full lifecycle of North America events and webinars — concept, speaker/content coordination, promotion, logistics, execution, and post-event follow-up/reporting.
- Build and manage relationships with industry associations, user groups, analysts, and partner organizations relevant to SAP-driven finance and procurement audiences.
- Partner closely with the BDR and Sales teams to ensure our local marketing activities generate measurable pipeline, qualified meetings, and revenue opportunities.
- Build direct relationships with customers and drive the creation of case studies and reference stories that support sales and brand credibility.
- Own lead capture, routing, and follow-up workflows in HubSpot for all North America events and campaigns, ensuring clean handoff to the BDR/sales team.
- Shape and manage the regional marketing budget to maximize impact, with co-ownership in driving overall marketing strategy for North America.
- Act as the link between global marketing HQ and North America execution, keeping regional plans aligned with central priorities and vice versa.
- Translate central messaging, campaigns, and content into initiatives that land with the North America market and its specific audiences.
- This is a builder role, not a strategist-only seat — you'll be running the logistics as much as setting the plan.
Benefits
- Medical, Dental, Vision, and Short- and Long-Term Disability coverage
- 401(k) with employer matching
- Unlimited Paid Time Off within reason
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
