Field Marketing Manager

ExtensisHR • Iselin, NJ

2d

About The Position

ExtensisHR is looking for a Field Marketing Manager to own the strategy, execution, and operations of our in-person and virtual event activations to support our GTM engagement, execution, and revenue goals. This role will be responsible for driving event-specific direct and assisted quarterly and annual revenue targets. The Field Marketing Manager will support the development of in-person and virtual pipeline generation, pipeline acceleration, and executive engagement programs for the go-to-market team. This role will be tasked with optimizing the marketing and sales processes behind events to ensure that sales and marketing are capitalizing on engagements pre, onsite, and post-event. The ideal candidate is not just an event producer, but a marketer focused on optimizing events to drive ROI, with a test, learn, and iterate attitude.

Requirements

• 4-5 years’ experience in the areas of events, field marketing, B2B marketing, and sales.
• High aptitude for looking at problems as opportunities, then working with others to create unique solutions to solve them.
• Experience with pipeline generation strategies and implementation.
• Experience partnering with a B2B sales organization.
• Highly developed interpersonal and communication skills to work with and maintain long-term relationships with customers, prospects, and influencers.
• A self-starter with the ability to work independently and as part of a team.
• Ability to juggle multiple, demanding tasks simultaneously and with accuracy.
• Ability to collaborate with other internal departments to create a positive company-wide team effort for regional marketing event programs.
• Ability to manage expectations, feedback, and accountability with GTM leadership and sales stakeholders.
• Familiarity with tech and marketing communities; familiarity with SaaS business communities a plus.
• Domestic travel, when required.
• Candidates with a B2B background preferred.
• Passionate about helping others.
• Self-Confident and able to diplomatically express views that may be unpopular.
• Conscientious, organized, and dependable; always meets deadlines and commitments.
• Personable, easily establishes rapport with others, making them feel comfortable and valued.
• Initiative-Driven, pursuing goals beyond what is or expected.
• Service-Oriented, anticipating, recognizing, and meeting customer needs.
• Conflict-Manager, diplomatically and tactfully able to calm tense situations.
• Communication, addressing issues, listening, and seeking mutual understanding.
• Influence, effectively persuading others.
• Collaborative, works as part of the team to successfully achieve common goals.

Nice To Haves

• Experience in HR tech, but helpful.
• Experience with SFDC, Pardot, and event execution software and gifting platforms is a plus.
• Familiarity with tech and marketing communities; familiarity with SaaS business communities a plus.

Responsibilities

• Be a strategic partner to our broker and direct teams on the strategy, development, and execution of our field marketing events, consisting of both in-person and virtual activations, with the primary focus of generating, assisting, and accelerating high-quality pipeline.
• Strategize, build, and execute integrated field campaigns and programs that involve email marketing, direct mail marketing, digital advertising, and other channels.
• Research, recommend, and execute on sponsored events that will help us target key verticals.
• Develop an event marketing management process that includes, but is not limited to, Salesforce processes for lists pre and post-event, optimization of sales enablement processes, clearly defining roles and responsibilities, and ensuring consistency across all events.
• Work with our Field Marketing Associate (in seat) to manage event logistics, budget, and on-site coordination (when relevant).
• Be a key contributor to the go-to-market teams, ensuring we meet or exceed our audience development goals, both through owned and paid channels, as well as enabling sales to drive attendance from their target accounts.
• Ultimately be responsible for ensuring that we’re tracking appropriately to hit registration targets.
• Develop, implement, and track our event flow to ensure the appropriate GTM segments are following up with event registrants in a timely manner.
• Measure ROI through metrics analysis and reporting via SFDC/Pardot.
• Partner with our Corporate marketing team to ensure that event narrative, content, and production quality adhere to brand standards.
• Effectively use and understand artificial intelligence (AI) tools and technologies to enhance productivity, decision-making, and overall performance.
• Maintain awareness of emerging AI applications relevant to their responsibilities, apply AI tools ethically and effectively, and continuously develop their AI proficiency.

Benefits

• Competitive compensation to reward you for your hard work every day.
• Progressive Paid-Time Off Program for you to enjoy time out of the office, including time off for volunteering and life events.
• Group Medical, Dental, Vision and Life insurance to encourage a healthy lifestyle available from day one.
• Student Loan Assistance Program where ExtensisHR contributes toward your student loans.
• Pretax Spending Accounts to ease taxes on health and dependent care expenses.
• Extensive professional development programs to help you get to where you want to go in your career.
• Discounts in retail and entertainment.
• A social and community outreach committee that promotes a fun inclusive culture through in-office events and networking opportunities.
• Complimentary coffee and snacks to keep you fueled and productive throughout the day.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed