Field Marketing Manager

Clearstory • Walnut Creek, CA

2d • Hybrid

About The Position

Clearstory is hiring a Field Marketing Manager to own our trade show presence, customer events, field campaigns, gifting programs, and webinars from idea to full execution. This is a builder role for someone who can take a concept and turn it into a flawlessly run program — and who is just as comfortable owning a budget and a ROI number as they are running a booth on-site. You'll report to the VP of Marketing and work in close partnership with Sales, Partnerships, RevOps, and Content to make sure every program generates real pipeline, not just activity. You'll be judged on outcomes: MQLs generated, pipeline sourced and influenced, and — most importantly — how much of that pipeline converts into paid customers. Someone who can turn a vague idea into a fully executed program without a lot of hand-holding — strong at both the creative front end (what should we do, and why) and the unglamorous back end (shipping logistics, budget tracking, follow-up cadence). Detail-oriented enough to run flawless on-site execution, and analytical enough to walk into a leadership review with a clean ROI story for every dollar spent. Own a complete function — field marketing is yours to build, run, and be measured on. Direct visibility with GTM leadership on pipeline and revenue impact, not just activity. A company culture built on our values: Be Curious, Keep It Simple, Customer Obsession, Raise the Bar.

Requirements

• 3-6+ years in field marketing or event marketing ideally at a B2B SaaS company
• BA/BS degree or equivalent experience preferred.
• A track record of planning and executing trade shows, customer events, and campaigns end to end — not just supporting them
• Experience running gifting programs and webinar series as part of a pipeline-generation motion
• Comfortable owning a budget and being measured on ROI: MQLs, pipeline sourced/influenced, and conversion to closed-won
• Strong project management skills — can juggle multiple programs at different stages without dropping details
• Hands-on with marketing/RevOps tooling (HubSpot or similar CRM, gifting platforms, webinar platforms) and comfortable setting up UTM/source tracking
• Excellent cross-functional collaborator — this role only works in close partnership with Sales, Partnerships, RevOps, and Content
• Excellent communication skills with internal and external customers as well as vendors and partners
• Willing and able to travel for events
• Must be in the Bay Area and in office 3 days a week

Nice To Haves

• Construction, AEC, or another complex B2B industry background is a plus, not a requirement

Responsibilities

• Own the annual trade show and conference calendar — which events we show up at, at what tier, and why
• Manage end-to-end logistics: booth design and vendor coordination, shipping, staffing, swag, and on-site execution
• Prep the sales team attending with talk tracks, target account lists, and a lead capture process
• Build a repeatable pre-show / on-site / post-show playbook
• Plan and run regional customer events, dinners, happy hours, and executive roundtables
• Partner with Sales and Customer Success on the account list for each event
• Own venue, format, guest experience, and follow-up end to end
• Take a campaign from initial idea to a fully scoped plan — audience, message, channel mix, budget, timeline — and run it
• Build account-based and regional campaigns combining direct mail, gifting, digital, and in-person touches
• Coordinate with Content and Demand Gen so field campaigns reinforce the broader marketing calendar
• Design and run always-on and campaign-specific gifting motions targeted at key accounts and champions
• Own the gifting vendor/platform relationship, budget, and approval workflow
• Tie every gifting send to a clear trigger and a defined next step for the rep
• Instrument every program with proper source/campaign tracking before it launches
• Report on MQLs generated, pipeline created and influenced, and conversion to closed-won
• Calculate program-level ROI (cost per MQL, cost per pipeline dollar, cost per closed-won customer) and use it to decide what to scale, fix, or cut
• Bring a monthly field marketing scorecard to GTM leadership

Benefits

• Ability to work with a new product category that has already found product market fit
• Remote work schedule
• Executive interaction regularly
• Competitive market-rate salary for a Series A company
• Subsidized healthcare, vision, and dental
• Early equity!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree