Field Marketing Manager

Appian Corporation•Nashville, TN

19h•Hybrid

About The Position

Appian is actively seeking a Field Marketing Manager to develop, manage, and execute integrated marketing plans to support go-to-market efforts in the Public Sector industry. This role will be responsible for managing and executing Public Sector industry events and field marketing programs designed to grow and accelerate sales pipeline and revenue. The role will also be responsible for operational, implementation and post-program and event reporting and activities. The ideal candidate will have direct experience with Public Sector marketing (Defense, Federal Civilian, and/or State and Local Government) and an understanding of the technology ecosystem, including business process automation and low-code application development. We are looking for a creative and passionate individual, familiar with end-to-end field event strategy and execution, sales enablement, and balancing an ecosystem of partners in a dynamic environment.

Requirements

3+ years of field marketing or events experience at a B2G or B2B enterprise software company
Experience managing large and regional event logistics, strategy, and execution
Bachelor’s Degree

Nice To Haves

Direct experience with Public Sector marketing (Defense, Federal Civilian, and/or State and Local Government)
Understanding of the technology ecosystem, including business process automation and low-code application development
Familiarity with end-to-end field event strategy and execution
Familiarity with sales enablement
Experience balancing an ecosystem of partners in a dynamic environment

Responsibilities

Manage end-to-end planning and execution of a rich portfolio of Public Sector events, including major industry trade shows, regional seminars, and executive roundtables, ensuring a high-quality and professional experience for all attendees.
Partner closely with Public Sector Field Sales to define goals and implement a marketing plan that drives lead generation and account expansion activities.
Execute account-based marketing (ABM) tactics, aligning them with account-specific plans to penetrate and expand target accounts.
Enable the regional sales team with the latest marketing content and program information, ensuring they are equipped for effective follow-up and sales conversations.
Manage the budget for assigned field programs, ensuring activities are delivered on time and within budget, while tracking and reporting on ROI.
Oversee the lead management process for marketing campaigns, ensuring an effective handoff to sales to maximize pipeline conversion.
Analyze campaign performance in partnership with Marketing Operations, using data to make recommendations for future optimization and strategic decisions.
Ability to travel 25-30%.