Field Marketing Manager

International Dairy Queen, Inc. • Bloomington, MN

9h • Hybrid

About The Position

The Manager, Field Marketing is responsible for bridging national marketing strategy and field execution. This role empowers franchisees to activate impactful marketing, simplifies local store marketing through best‑in‑class tools and resources, and drives measurable transaction growth. The role is highly collaborative, franchisee‑facing, and execution‑oriented, requiring strong influence, storytelling, and organizational skills.

Requirements

• B.A. or B.S. Degree in Business Management, Marketing or related field, or equivalent combination of education and work experience.
• Minimum 5–8 years of progressive marketing experience
• Experience supporting franchise or multi‑unit environments strongly preferred
• Strong field, performance marketing, and digital acumen
• Advanced PowerPoint and presentation skills.
• Experienced and comfortable using Power BI and AI‑enabled tools
• Highly organized with strong project and stakeholder management skills
• Ability to influence without authority
• Willingness to travel approximately 25–30%

Responsibilities

• Drive regional transaction growth by translating national strategy into clear, executable field guidance
• Partner cross‑functionally with Operations, Curriculum & Training, Brand, Digital, Marketing Communications, and Corporate Communications
• Own regional marketing execution stewardship, ensuring alignment to brand priorities and performance goals
• Support brand moments like Miracle Treat Day and Free Cone Day
• Lead New Store Opening marketing and media support, including awareness and grand opening activation
• Serve as a trusted marketing consultant to franchisees and operators
• Present clearly and confidently to franchisee and leadership audiences
• Build and evolve franchisee‑facing Local Store Marketing (LSM) kits, content, and Field Resource Library tools
• Analyze performance using Power BI dashboards and insights to inform recommendations
• Leverage AI tools to improve efficiency, insights, and communication quality
• Ensure brand standards and trademark compliance

Benefits

• medical
• dental
• 401K match
• paid time off
• volunteer time
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree