Field Marketing Manager

Omnicell•Milpitas, CA

18h•$85,000 - $98,000•Hybrid

About The Position

Drive regional and segment-focused marketing programs that accelerate pipeline growth, strengthen customer relationships, and support Omnicell's go-to-market priorities. As a Field Marketing Manager, you will serve as a strategic partner to Sales by translating enterprise marketing strategies into localized programs that increase customer engagement, generate pipeline, and contribute to revenue growth. This role involves executing regional and segment-specific marketing programs aligned with Sales priorities, target accounts, and strategic GTM initiatives. You will activate integrated campaigns through tradeshows, conferences, executive events, roundtables, roadshows, and regional customer programs, ensuring all programs align with target audiences, campaign objectives, solution messaging, and customer use cases. The role requires delivering high-quality experiences that reinforce Omnicell's brand and customer value proposition. You will partner closely with Sales leaders and account teams to understand territory priorities, pipeline objectives, and strategic opportunities, aligning marketing programs to account-based engagement strategies and deal progression goals. Support will be provided to Sales with targeted activations, hosted events, executive engagement opportunities, and customer-focused experiences, including coordinating post-event follow-up activities. The Field Marketing Manager will execute enterprise marketing campaigns at the field level while maintaining message consistency and brand standards, collaborating with Product Marketing, Demand Generation, Marketing Operations, and Content teams. This includes incorporating digital, content, event, and experiential tactics to create seamless customer journeys and ensuring field programs reinforce Omnicell's key value propositions and solution positioning. Leadership in event execution for executive briefings, customer events, hosted dinners, conferences, trade shows, and regional marketing programs is expected, collaborating with Event Operations and cross-functional stakeholders. The role is responsible for driving event-sourced and event-influenced pipeline through effective planning and execution, tracking and analyzing program performance, and partnering with Marketing Operations for accurate lead capture, measurement, and reporting. Leveraging performance data and stakeholder feedback to continually improve future programs is key. Partnership with Client Engagement teams to incorporate customer advocates, references, site visits, and success stories into field programs is also a responsibility, creating customer-centric experiences that build trust and strengthen relationships. Operational excellence includes coordinating event logistics, managing vendors, timelines, deliverables, and budget adherence, while maintaining operational rigor across multiple concurrent initiatives. Cross-functional collaboration with various marketing and sales teams is essential, acting as a connector to ensure strategic alignment, clear communication, and successful program execution.

Requirements

Bachelor’s degree in marketing, business, communications, or related field
3+ years of experience in field marketing, event marketing, or demand generation
Proven experience executing marketing programs tied to pipeline and sales outcomes
Strong project management and organizational skills
Ability to partner effectively with Sales and cross-functional stakeholders
Strong communication and coordination skills in fast-paced environments
Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.
Experience in healthcare technology, healthcare services, enterprise software, or other B2B environments.
Experience supporting tradeshows, executive events, customer programs, and account-focused marketing initiatives.
Familiarity with CRM platforms, marketing automation systems, and reporting tools.
Understanding of account-based marketing (ABM), integrated campaign strategies, and modern go-to-market models.
Experience working within matrixed organizations and cross-functional teams.

Responsibilities

Serve as a strategic partner to Sales by translating enterprise marketing strategies into localized programs that increase customer engagement, generate pipeline, and contribute to revenue growth.
Execute regional and segment-specific marketing programs aligned with Sales priorities, target accounts, and strategic GTM initiatives.
Activate integrated campaigns through tradeshows, conferences, executive events, roundtables, roadshows, and regional customer programs.
Ensure all programs align with target audiences, campaign objectives, solution messaging, and customer use cases.
Deliver high-quality experiences that reinforce Omnicell's brand and customer value proposition.
Partner closely with Sales leaders and account teams to understand territory priorities, pipeline objectives, and strategic opportunities.
Align marketing programs to account-based engagement strategies and deal progression goals.
Support Sales with targeted activations, hosted events, executive engagement opportunities, and customer-focused experiences.
Coordinate post-event follow-up activities to maximize engagement and pipeline impact.
Execute enterprise marketing campaigns at the field level while maintaining message consistency and brand standards.
Collaborate with Product Marketing, Demand Generation, Marketing Operations, and Content teams to bring integrated campaigns to market.
Incorporate digital, content, event, and experiential tactics to create seamless customer journeys.
Ensure field programs reinforce Omnicell's key value propositions and solution positioning.
Lead the execution of executive briefings, customer events, hosted dinners, conferences, trade shows, and regional marketing programs.
Collaborate with Event Operations and cross-functional stakeholders to deliver exceptional customer and prospect experiences.
Showcase Omnicell's commitment to improving clinical, operational, and business outcomes for healthcare organizations.
Drive event-sourced and event-influenced pipeline through effective planning and execution.
Track and analyze program performance, including attendance, engagement, sales participation, and pipeline contribution.
Partner with Marketing Operations to ensure accurate lead capture, measurement, and reporting.
Leverage performance data and stakeholder feedback to continually improve future programs.
Partner with Client Engagement teams to incorporate customer advocates, references, site visits, and success stories into field programs.
Create customer-centric experiences that build trust, strengthen relationships, and support long-term growth.
Capture customer insights and feedback to inform future marketing strategies and engagement approaches.
Coordinate event logistics including registration, attendee communications, agendas, speaker management, shipping, audiovisual requirements, and onsite execution.
Manage vendors, timelines, deliverables, and budget adherence to ensure successful program outcomes.
Maintain operational rigor and execution excellence across multiple concurrent initiatives.
Partner closely with Field Marketing leadership, Product Marketing, Marketing Operations, Event Operations, Demand Generation, Corporate Marketing, and Sales teams.
Act as a connector across functions to ensure strategic alignment, clear communication, and successful program execution.