Field Marketing Manager - Public Sector, North America

Skillsoft

About The Position

At Skillsoft, we believe skills fuel growth. Our mission is to empower every organization and every learner to turn constant change into continuous growth. As part of the team, your skills will help organizations understand what skills they have, what they need next, and how to apply them in ways that drive real performance and progress. Skillsoft is undergoing a bold growth marketing transformation, and we’re looking for a Public Sector Field Marketing & Demand Gen Manager (FED/SLED) to help lead the charge. This is a high-impact individual contributor role focused on US FED (Federal) and SLED (State, Local, and Education) segments, where strategic, full-funnel marketing plays a critical role in driving awareness, engagement, and pipeline. You’ll serve as the voice of public sector marketing to global teams, ensuring government-specific needs are reflected in broader plans, while translating those plans into localized programs that resonate with public institutions. You will own integrated, multi-touch campaigns that blend in-person experiences (events, roundtables, sponsorships) with digital demand generation (email nurtures, webinars, paid and syndicated tactics, and ABM plays) to influence target accounts across the full funnel. Success will be measured by account engagement, MQL/SQL conversion, and sourced/influenced pipeline within FED/SLED buying and funding cycles.

Requirements

5+ years of experience in B2B marketing, including hands-on ownership of field/event programs and digital demand generation campaigns.
Experience marketing to public sector audiences (Federal, State, Local, Education) with understanding of government procurement and compliance.
Familiarity with government contracting vehicles, RFP processes, and public sector sales cycles.
Proven success driving measurable pipeline impact through integrated programs (events + digital), with a strong testing and optimization mindset.
Experience with marketing automation and CRM platforms (e.g., Marketo and Salesforce), including segmentation, nurture design, lead management, and performance reporting.
Working knowledge of digital demand channels and best practices (webinars, email, landing pages/conversion, ABM plays, and paid/syndicated tactics where appropriate), with comfort using data to make decisions.
Excellent communication, project management, and organizational skills.
Ability to travel up to 25% within North America.

Nice To Haves

Experience in the SaaS or technology industry.
Familiarity with account-based marketing (ABM) strategies and aligning plays to target account lists and SDR/sales follow-up motions.
Data-driven mindset with experience running experiments and applying insights (e.g., A/B testing, audience refinement, and funnel conversion improvements).

Responsibilities

Public Sector Strategy & Planning: Build and execute an integrated marketing plan for FED/SLED that aligns to mission priorities, procurement and funding cycles, and compliance requirements.
Field Events & Experiences: Lead public sector-specific events (roundtables, summits, trade shows, partner events) from concept through follow-up—including audience targeting, messaging, logistics, onsite execution, and post-event conversion plans.
Digital Demand Generation: Plan, launch, and optimize always-on and integrated digital campaigns for FED/SLED (email nurtures, webinars, paid social/search where applicable, content syndication, and ABM programs) in partnership with global demand gen and operations teams.
Campaign Localization & Messaging: Activate corporate campaigns with public sector relevance (e.g., ILT, compliance and readiness themes), tailoring value propositions, proof points, and calls-to-action for government audiences.
Sales Enablement & ABM Alignment: Partner with public sector sales to prioritize target accounts, align campaign plays to opportunities, and deliver enablement assets that map to government decision-making structures and buying stages.
Measurement, Attribution & Optimization: Track and improve performance across field and digital programs (registrations/attendance, engagement, lead/opportunity conversion, CPL, and pipeline sourced/influenced). Use CRM/marketing automation reporting and testing (e.g., subject lines, landing pages, audience segments) to continuously optimize.
Cross-Functional Collaboration: Share FED/SLED insights to inform global campaign planning, coordinate with product marketing and SDR teams on follow-up motions and ensure regional execution reflects Skillsoft’s broader GTM strategy.

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