Field Marketing Manager North America (Boston area)

Planon • Boston, MA

1d • Hybrid

About The Position

North America is one of Planon’s fastest-growing and most strategic markets. To support this growth, we are hiring a Field Marketing Manager who drives high-impact regional marketing activities, turning strategy into pipeline, customer satisfaction and market visibility. You will coordinate campaigns and events, drive demand generation, work hand-in -hand with Sales, and translate global marketing initiatives to effectively engage with the North American market. You will operate in a fast-paced environment with many parallel initiatives, a small local marketing team, and close collaboration with Sales. Success requires strong ownership, prioritization, and focus on high-impact initiatives. You will be part of a global marketing organization while playing a visible role in shaping Planon’s growth in North America.

Requirements

• 3 to 4 years of B2B marketing experience, ideally in technology or SaaS
• Proven experience planning and executing events (tradeshows, webinars, roadshows) as part of integrated demand generation campaigns
• Hands-on experience running demand generation and account-based marketing campaigns across multiple channels
• Strong project management skills and confidence working with multiple stakeholders
• Experience with Salesforce and marketing automation tools such as Marketo

Responsibilities

• Plan and execute in-person and virtual events such as tradeshows, roadshows, customer sessions, roundtables, and webinars, prioritizing impact over volume.
• Drive integrated demand generation campaigns, including ABM, digital, webinar, and event-led initiatives.
• Coordinate multiple marketing projects simultaneously with Sales, Account Management, global marketing teams, and external partners.
• Manage content initiatives like events assets and localize campaign assets.
• Track campaign performance, maintain Salesforce and marketing automation hygiene, and report on results.

Benefits

• A healthy work-life balance and the possibility of working hybrid.
• We encourage a collaborative and learning work environment, which is why we offer constant learning and meaningful training opportunities.
• In addition, we offer challenging projects with world-leading clients and extraordinary experiences.
• Join us on our journey to become the recognised world leader in Smart Sustainable Building Management software solutions.
• By putting our people at the heart of our company and creating an inspiring and safe environment that allows all of us to work, learn, live, and play .
• Planon is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable law.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees