Director of Field Marketing, North America

Shield AI•Washington, DC

20h•$158,000 - $238,000

About The Position

Founded in 2015, Shield AI is a venture-backed deep-tech company with the mission of protecting service members and civilians with intelligent systems. Its products include the V-BAT and X-BAT aircraft, Hivemind Enterprise, and the Hivemind Vision product lines. With offices and facilities across the U.S., Europe, the Middle East, and the Asia-Pacific, Shield AI’s technology actively supports operations worldwide. For more information, visit www.shield.ai . Follow Shield AI on LinkedIn , X , Instagram , and YouTube . Shield AI is building the world’s best AI pilot. As a fast-scaling defense aerospace company, we develop autonomous systems that operate in complex, contested environments to protect service members and civilians. Our mission sits at the intersection of artificial intelligence, advanced hardware, and national security. We are growing rapidly and building new capabilities across our go-to-market organization. The Director of Field Marketing, North America will establish and scale field marketing across the U.S. Federal and Department of Defense ecosystem. This leader will build the discipline, processes, and team required to drive strategic account engagement, accelerate capture efforts, and generate measurable pipeline impact. This is a player-coach role in a high-growth environment. The ideal candidate is equally comfortable setting strategy and executing in the field, thrives in ambiguity, and can build from scratch while adapting quickly as the organization scales.

Requirements

10 to 15+ years of experience in field marketing, demand generation, or integrated marketing roles.
Demonstrated success marketing into U.S. Federal Government, Department of Defense, or Service and Intelligence accounts.
Strong understanding of federal procurement processes, multi-year program cycles, and defense acquisition environments.
Proven experience building and executing account-based marketing strategies within complex, multi-stakeholder accounts.
Credibility engaging senior military leaders, SES-level officials, and program executives.
Experience leading teams while operating as a hands-on builder and operator.
Ability to thrive in a fast-paced, high-growth organization where priorities shift and structure is still being developed.
Strong cross-functional partnership skills with Sales, Business Development, Capture, and Growth teams.

Nice To Haves

Experience marketing into U.S. Federal Government, Department of Defense, or aerospace/defense sectors
Understanding of federal procurement cycles, budget timing, and capture processes
Familiarity with defense personas (PEOs, program managers, acquisition stakeholders, etc.)
Prior experience supporting or aligning with capture teams on large, complex deals

Responsibilities

Lead and scale Field Marketing across U.S. Federal Civilian, Department of Defense, and Service branches, tightly aligned with Go-to-Market.
Build and institutionalize field marketing as a disciplined, revenue-aligned function within a fast-growing organization.
Develop and execute account-based marketing strategies for priority defense and federal accounts, mapping buying centers and orchestrating multi-touch engagement across events, executive briefings, and targeted campaigns.
Demonstrate deep understanding of key defense personas including Program Executive Officers, Program Managers, operational commanders, acquisition stakeholders, and technical evaluators, tailoring engagement strategies accordingly.
Own strategy and execution for major defense and aerospace events, prioritizing high-value account engagement and executive-level meetings over brand presence alone.
Align marketing efforts with federal procurement cycles, budget timing, and capture strategies to support opportunity progression.
Build and lead a high-performing North America field marketing team while remaining hands-on with vendor management, contracts, logistics, and program execution.
Create and execute ABM events alongside the GTM team to generate new pipeline an accelerate existing opportunities.
Establish KPIs that reflect federal sales realities, including account penetration, stakeholder engagement depth, opportunity creation, and deal acceleration.
Bring creativity, structure, and adaptability to a rapidly evolving environment where new capabilities are being built in real time.