The Field Marketing Manager Flow Cytometry Southeastern North America is responsible for executing localized marketing strategies and campaigns within a specific region, directly contributing to demand generation and sales growth for clinical and research flow cytometry. You will be responsible for adapting global marketing programs for regional relevance, managing local events, providing direct support to the sales team, and fostering relationships with local Key Opinion Leaders (KOLs). This role requires a hands-on approach to market activation and a strong ability to collaborate with sales, marketing program management, and other cross-functional teams to achieve commercial objectives and drive regional success. This position reports to the Head of Field Marketing Flow Cytometry Americas and is part of the Marketing department and will be fully remote in the southeast U.S. In this role, you will have the opportunity to: Execute localized market action plans, adapting global or regional marketing campaigns and materials for specific territories to ensure cultural and linguistic relevance. Plan, organize, and execute local events, workshops, seminars, and tradeshow participation from conception through completion, ensuring effective lead generation and customer engagement. Provide direct marketing support to the local Sales team, including preparing tailored materials, delivering compelling small-scale product presentations and demonstrations, assisting with lead follow-up, and supporting deal cycles. Identify, build, and nurture relationships with local Key Opinion Leaders (KOLs) and influencers to drive regional advocacy and gather valuable market insights relevant to our scientific and medical fields. Gather and report crucial local market insights, competitive activities, and customer feedback from the field to inform broader marketing and sales strategies.
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Job Type
Full-time
Career Level
Mid Level